FRANCHISEFOCUS INVESTMENT: FROM £100,000 A blend apart
Brewing up success: Esquires Coffee expands with 50+ stores already in the UK – and more on the horizon
E
squires Coffee, a premium, global coffee shop chain, has made remarkable strides since the
pandemic. "Our focus right now is on organic growth within the UK and Ireland, with exciting opportunities ahead," confirms CEO Aiden Keegan. "What sets Esquires apart from other
coffee houses in a highly competitive market is our dedication to providing fresh, high-quality offerings, responsibly sourced ingredients and exceptional customer service," he continues. "All our coffee is grown using centuries-old traditional farming methods, with no use of any harmful chemicals. We ensure our coffee farming practices coexist harmoniously with existing ecosystems, leaving no damage to the land." Esquires' coffee is sourced from farming
cooperatives around the world, from Honduras to Ethiopia, Indonesia and Papua New Guinea. "We believe in paying a fair price to ensure the wellbeing of farmers and the superior quality of our coffee," confirms Aiden. However, Esquires' focus goes beyond just coffee; the company offers an outstanding food experience. The menu features a range of freshly made in- store food options. With vegetarian, vegan and healthy choices available, Esquires remains committed to maintaining
the highest standards, ensuring that all offerings stand on their own merits. The company is dedicated to organic
and Fairtrade practices, making significant efforts to support green initiatives. Two years ago, Esquires began implementing sustainable and compostable coffee cups, recyclable takeaway boxes, serviettes and straws, all aimed at reducing single-use plastic within its business.
“As we navigate an ever-changing landscape, we pledge continued support for our franchisees”
"The pandemic has indeed affected
the hospitality sector significantly," admits Aiden, "but Esquires has weathered the storm with remarkable resilience. We did not anticipate the extent of our stores' ability to thrive, thanks to our proactive approach in renegotiating leases to support individual business owners. As we navigate through an ever-changing landscape, we pledge continued support for our franchisees." Esquires currently operates 54 stores in the UK, and another seven to eight
new stores are in the pipeline to open in the next two quarters. The company's regional developer partnership system leverages local knowledge; this has proven to be highly successful in selecting prime locations for store development. "At Esquires, we believe in setting up
our franchisees for success," says Aiden. "We carefully choose store locations, assess prospective franchisees and provide comprehensive training. We place a significant emphasis on customer service and attitude. This emphasis on community-based business has resulted in strong partnerships with suppliers and a concerted effort to mitigate price increases for franchisees." Aiden acknowledges the need
for strategic and careful expansion, emphasising the moral obligation to ensure franchisees not only survive but also flourish. "Our objective is to potentially double the number of stores within the next three years, all while maintaining a strong focus on sustainability, high-quality products and exceptional customer service." Esquires' journey towards success has been shaped by its dedication and commitment to sustainability, responsible sourcing and community-driven business practices. As they continue to expand, the company remains dedicated to providing an extraordinary experience, demonstrating that they are much more than just coffee. A focus on quality, service and sense of community sets them apart and propels them towards a successful future. For more information on franchising opportunities, contact Esquires today via the details below.
ESQUIRES COFFEE Coffee shops
franchising@esquirescoffee.co.uk esquirescoffee.co.uk
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Investment level: £100k-£250k
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