Radfield Home Care
What did you do before franchising and why did you make the change? I worked with Radfield as their franchise recruitment manager, working with the existing network to understand how their businesses grow and what makes a successful home care business and then communicate that to potential new franchise partners. During that time, I gained a real understanding of the different areas of operating a home care business, from compliance to marketing to financials to operations, so it’s given me a really good insight.
How have you found trading, at the start and so far? It’s been challenging, fulfilling, frustrating, exciting and enjoyable. Taking on my Radfield Home Care franchise definitely exceeded my expectations. Networking and building a business without an existing client base can be a daunting prospect, but with the strong support network that exists, the opportunity is there for anyone that is self-motivated, resilient and driven to succeed.
“For me it’s about getting my work- life balance right”
What training and support is available ongoing? I’ve seen first-hand how much support you get from the National Office team who will help with everything, even little things that you don’t necessarily think about; it helps me to play to my strengths. The other thing I’m really benefiting from is having peers in the network that I can just pick
up the phone and have a conversation with.
What are your plans for the future? I’m aiming to double my level of business by the end of my second year and that’s not because I want to make more money, for me it’s about getting my work-life balance right, giving me the freedom to get time back for myself when I need it. So, for example, if I want to go for a run on Tuesday morning at 10 am, I know I can!
What advice would you give to someone considering a franchise investment opportunity? Know your local marketplace, and know it like the back of your hand. Know your competition, know what they're charging, know how they’re treating their staff and what the quality of service they deliver is. Also, while it is really important to have a firm grasp of the numbers, you have to be able and willing to relate to people. When you have a Care Professional or
p Former franchise recruitment manager for Radfield Home Care, Ed Gill now franchise owner and director.
a client calling you to ask for support, you have to want to have that conversation with them. I believe quite firmly that the reason we are doing so well with our recruitment is because we’re investing time to listen to and understand people. Communication is always absolutely key to success.
radfieldhomecare.co.uk
p Radfield Home Care York celebrates 'outstanding' CQC rating
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