Clean Sweep Commercial cleaning businesses are flourishing -
here’s our choice of fra nchises leading the way
Minster Cleaning T
here are many reasons why Minster Cleaning is thriving more than 40 years on from its launch,
but one of the most important is its franchisee relationships. “Regularly engaging with franchisees has a huge role to play in supporting, training and motivating everybody across the business. We want every franchise to succeed, therefore in addition to ongoing support, we want franchisees to know they have someone to turn to when challenges emerge,” says Managing Director Mike Parker. Building networks and sharing
knowledge are key elements when engaging with franchisees. It’s a process that clearly works – almost half of Minster Cleaning’s franchisees have been with the company for 20 years plus, with 17 years being the average length of service. “We expect our franchisees to engage
with their clients, so it’s important we do the same with them. Commercial cleaning may be the end service but it’s also a people business. We pride ourselves on creating strong, honest, person-to-person connections – the foundations for prosperous and happy franchisees,” says Mike. It’s easy to see why franchisees rarely
leave when these supportive relationships are combined with the large, exclusive territories Minster Cleaning offers, and the stable nature of recession-resistant commercial cleaning. Franchisee engagement includes
twice-yearly national meetings for franchisees with round table discussions, expert talks on running a successful franchise, training and social events. At the national meeting in February, an awards evening recognises franchisee achievement. Awards include Franchisee of the Year, an Operations Award and a Marketing Award, amongst others. Regional meetings are also held every other year, with in-depth, small-group discussions on topical issues. Senior members of staff from Minster
Alan Haigh, Chairman (second from right) presenting Franchisee of the Year Award to the franchisee, James Lofthouse, and his two sons who work full time in the business
Cleaning’s Network Support Centre, including its managing director, also regularly visit franchisees to discuss challenges, and to assist with fi nancial health checks and IT audits. One recent initiative from the Network
Support Centre is the quarterly company newsletter for franchisees and staff, detailing departmental and general updates. The operations department has recently announced a new Employee of the Quarter Award. It’s a great opportunity for branches to acknowledge a team staff member and for them to receive recognition. Alongside extensive support, Minster
Cleaning is also keen to amplify franchisees’ voices so they can offer business input. With this in mind, working parties of franchisees and
Network Support Centre members focus on marketing and operations. Not only does this give franchisees the opportunity to contribute to Minster Cleaning’s future, it also enables them to trial new initiatives and systems, providing vital feedback. Regular meetings and communications
keep franchisees up to date with the latest developments. Perhaps most importantly, on a day-to-day level, they can pick up the phone and talk to Minster Cleaning’s Network Support Centre, whenever they need to. Rob Wilson, franchisee at Minster
Cleaning Essex says: “The support from the teams in admin, fi nance, operations, marketing and IT is effi cient and they respond quickly.” Minster Cleaning’s turnover is now over
£50million, with top branches achieving sales of more than £2million per year and many turning over £1million
minsterfranchise.co.uk
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