FRANCHISE


Life BRINGING CARE


Richard and Emily Magrath: the Caremark home care trailblazers in Northern Ireland


R


ichard and Emily Magrath are currently the biggest providers in the Caremark network, delivering approximately 10,000 hours of care per week. With about 450 staff and around 700 customers, Caremark Belfast and North Down is clearly a powerhouse


of home care provision. But despite the big numbers, that’s not what drives this husband-and-wife team. For them, delivering quality care to customers – and caring for everyone around them – beats personal gain any day. “Your focus should be people. Profi t will follow if you look after people,” says Richard, and looking at their incredible growth, who could disagree? Before starting with Caremark, Richard was a


successful businessman involved in property, but the global fi nancial crisis of 2008 threw things into sharp focus. As he explains: “I wanted to get into something that is pretty much recession-proof, and that has a good future.” A franchise model in the homecare sector answered their needs for both stability and the community-mindedness that the two are passionate about. Plus, with Caremark on their side, their lack of sector experience was readily dealt with. “Franchising } was safer and enabled us to quickly hit the ground running. We didn't have experience of the health and social care sector, so to have a blueprint that says, ‘this is how you get started’ was great.”


“What we’ve got out of our business over the years – the people that we've met and the team that we've created – has been wonderful for us”


Caremark’s Franchise Support Centre have provided a lot of support to the pair over the years – and now Richard and Emily’s franchise has fl ourished to the point where they are able to help others in the care industry themselves. In fact, they’re promoting excellence in the sector throughout their region, with the second fl oor in their offi ce mostly dedicated to a new Training Academy.


They’ve created a local dementia café and have recruited a dedicated wellbeing offi cer for staff, and have done their own research to identify the hours of unmet caring needs in their community. Richard confi rms: “We are making a big change in


people's lives. We're making a huge impact on vulnerable people in our community – that’s my mother and my grandmother, you know? It's very, very rewarding. “Residential care is probably a thing of the past, and


for somebody to stay in their home, to recognise the pictures on the wall or, the carpet, the seats in the room – simple stuff like that – it's very important to people as they get older. If we can keep people in their own home, the longer the better.” Richard and Emily are a very down-to-earth couple


as well as 100% motivated by the good work they do. Although they’ve accomplished a vast amount, for them it’s all about gratitude rather than glory – on their amazing journey, Emily refl ects, “What we have got out of it over the years, the people that we've met and the team that we've created, has been wonderful for us”. The team has recently achieved a signifi cant accomplishment by providing more than 10,000 hours of in home care to the Belfast community on a weekly base. You can be sure they’ll celebrate these remarkable milestones as a family …all 450 members of it! 


caremark.co.uk/franchise-opportunities


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