“With hybrid working


here to stay, suburban locations see signifi cant demand for gyms and are, therefore, fantastic


opportunities for Anytime Fitness franchisees”


locations, such is their confi dence in the quality of the data and advice that we’re providing.” Something that this data has


reinforced is the ongoing impact of the ‘donut effect’, which refers to the increased spending and relocation numbers to suburban areas outside of larger city centres. Trading Anytime Fitness clubs in these suburban areas have had a 19% increase in turnover in the fi rst three months of 2023, compared to the same period in 2022. In addition, member spend increased by 14% and average visits per month of its members rose by 9%. As well as the increased spending in


these suburban areas, they also present a wealth of opportunities for the leisure industry. Due to a combination of factors such as national banks downsizing and unfortunate recent retail casualties, there are now properties available in high footfall locations such as retail


centres and high streets. This means that there is now greater scope for franchisees to open gyms in the heart of these ‘Hot Locations’ and set themselves up for success. Anytime Fitness has a strong pipeline


of new gym openings for the rest of 2023, with these high-performing suburban locations at the heart of their growth. “Our industry’s recovery in the past


two years has put us in a stronger position than ever with landlords, who see the benefi ts and long-term stability


18


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