A
D A Y
IN THE LIFE Reaching out
Anitra Camargo – Home Instead Windsor, Runnymede & West Spelthorne on a care-filled day
care to older people in their own homes. Anitra is passionate about helping people, and that goes beyond providing their care services – which were rated as ‘Outstanding’ by the Care Quality Commission (CQC). Home Instead Windsor plays a key part in the local community through the educational and charity events it takes part in, plus Anitra has been shortlisted in this year’s BFA HSBC British Franchise Awards in the Community Focus category – high praise indeed!
A 9AM -10AM
I get to the offi ce and catch up on my emails. Often, it’s some news that National Offi ce has to share with the whole of the franchise network; I always like to know what’s going on and to fi nd out what we can get involved with such as training and PR initiatives. I also love to hear about our clients and how they are getting on. We have some wonderful stories every day, which makes us all realise just what a difference we are making to their lives.
10AM -11AM
A team meeting; it’s great bringing everyone together to discuss the work each of us has on the go. There’s always exciting news to share, whether that’s more care professionals completing a training programme or a new
partnership with a local organisation.
11AM -1PM
It’s time to catch up with strategic planning for the business! I look at the fi nancial data
nitra bought her Home Instead franchise back in 2011. She has gone on to head up a highly successful business providing
and analytics to see if we are on track to meet our business goals. Thankfully, specifi c areas of the business are looked after by members of the team, but I’m a hands-on business owner so I can’t help but look into the nitty gritty.
1PM-2PM
Normally I have a sandwich at my desk. But often I have lunch with a member of my local referral partnership network; that’s people who represent organisations, such as local businesses and charities, who can promote our services to their contacts, and vice versa.
2PM-3PM
We run a regular ‘Key to Care, Learning Circle’ which advises people in our area on issues relating to ageing and care. Each session run by our team focuses on a different topic, whether that’s dementia, Parkinson’s or fall prevention. I like to provide my insights about caring. As someone who has seen families in a range of circumstances, I know that sometimes people just don’t know what to do or where to go when they have an elderly parent. So, we like to answer their questions on what they should do next and guide them in the right direction. Sadly, what happens to our loved ones as they get older can be a taboo subject for many; we don’t always want to face what might happen in the future and I’m keen to change that.
“There’s always exciting news to share”
3PM-6PM
I meet with a local charity that we’d love to add to our list of partnerships. We discuss how we can join forces: what events we could run together and how we can promote each other’s services. I go home with lots to think about and some creative ideas about how my team and I can get the Home Instead name out there to those who need our help, whether they know it or not.
homeinstead.co.uk/franchise
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