Annie Blinkhorn Editor
You're in the right place
reason potential franchisees gave – after cost considerations – as to why they had not yet fulfilled their ambitions to own and run a business was that they had 'not yet found the right opportunity'. If this sounds relatable, then take
A
it from me: you’re in the right place! Whether you’re reading this online, or while visiting – or after attending – The National Franchise Exhibition at NEC, Birmingham (6 & 7 October), this show guide, and the event it accompanies ,
recent survey of potential franchise investors, "Spotlight on Franchising”, found that the second-highest
are exactly what's needed to help reach the right business decision for you! Looking for the perfect business model
to partner with is quite the undertaking! That’s why there’s 50+ free presentations, workshops and masterclasses on offer at the two-day exhibition. With titles ranging from Transforming a sleeping giant to The Donut effect to (my personal favourite) Snog, Marry, Avoid: Choosing your franchise match how could you not be intrigued? Alongside this impressive timetable is a wide variety of special features including financial and legal clinics where you can consult franchise-specific expert advisors, as well as areas devoted
to vehicle-based franchises, low-cost investment, an international pavilion showcasing overseas brands bringing their opportunities to the UK, plus the business masterclasses, Growing Your Own Business events, and more. You can read further results from
the Spotlight on Franchising survey on page 9. But a final word: when the same potential investors were asked what form their research into franchises was taking, the majority (a whopping 70%) are currently carrying out face-to-face meetings with franchisors to help find ‘the one’… and that's how I know that, when it comes to meeting your match, you're exactly where you ought to be!
BUSINESSFRANCHISE.COM 3
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