NEWS&TRENDS
TV’s Lorraine Kelly adds voice to Home Instead mission
u TV legend Lorraine Kelly aims to get the UK talking about care with loved ones in an exciting new collaboration with care franchise Home Instead. The leading care franchise is sponsoring Lorraine’s podcast, ‘What If?’, in which she and daughter Rosie play Home Instead’s ‘Care Conversation’ card game and Lorraine shares her views on getting older and how to broach the subject of care with ageing parents. The exclusive sponsorship
runs from spring through to summer, and features Home Instead throughout, highlighting
messages about care in later life.” orraine said: “It can be difficult
to have that talk with your parents or relatives, but it’s vital that you know exactly what they want so you can make a plan. You don’t want to be second guessing what will make them comfortable and happy.” Alongside the podcast, Home
the importance of the ‘Care Conversation’. Home Instead’s Brand and Marketing Director, Lee Chapman said: “Our mission is to support older people to live a happy, fulfilled life... the podcast] means we can reach a huge audience with important
Instead’s sponsorship of Alan Titchmarsh’s ‘Love your Garden’ and ‘Spring into Summer’ on ITV, plus partnerships with Parkinson’s UK, Boots UK and Barclays, further cement awareness of the brand among its target market.
Anytime fitness to boost female ownership
raising the profile of women in franchising and in fitness, there is a real opportunity for women to own and operate Anytime Fitness clubs and take their ambition to bigger heights with our successful model. “Over half of UK gym
members are women and there’s no reason why this shouldn’t be reflected in an ownership. "I’m excited to show women
u The gym franchise is aiming to double the amount of women gym owners in its network in the next five years. Currently, just 10% of its clubs are owned by women, comparable to the wider UK franchise sector which sees women account for nearly 25% of franchised business owners.
“The gym industry has
the perception of being male-dominated and this is something we’re passionate about changing,” said Sue Moore, Director of Franchising. “We have some fantastic women in our network running highly successful clubs, but we want this to significantly increase. “We are committed to
across the UK the opportunities available to them and how they can harness their passion into owning a health club.” To support their objective,
Anytime Fitness will be creating bespoke content around the opportunities for women in franchising, as well as showcasing success stories from its network at both ownership and management level.
BUSINESSFRANCHISE.COM 9
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74
