FUNDINGFOCUS


“Remember, the best SWOT analysis relies on complete honesty ut eery thing down as you think of it f it turns out to be less import ant that will become eident when you ra nk it


WEAKNESSES You could consider:  Brands reputation  People involved / experience  Processes and procedures  Financial strength  Quality of training provided


OPPORTUNITIES  Is the sector growing?  Are there additional territories available for future expansion?


 Do the demographics of your territory meet the typical clients of the brand?


THREATS Think about:  The competition  Brand's resilience in current economic environment – ie Brexit / Covid


 Negative reviews from customers  Unhappy franchisees.


NOVUNA BUSINESS FINANCE Financial services 01844 355 575 novunabusinessfi nance.co.uk franchisingnovunabusinessfi nance.co.uk


Next steps? Franchising, and more importantly selecting a brand, is a very personal journey. It’s an exciting time and in many instances it’s easy to focus on the positives and ignore or maybe overlook the importance of the negatives – we are capable of looking through rose-tinted glasses! A SWOT analysis is only valuable if you use it – merely conducting the exercise is futile if you don’t use the output effectively. Selecting the right brand is critical to your future success so use the tools you have at your disposal. 


Expand your horizons with flexible finance solutions


With award winning service and over 30 years of expertise, Novuna Business Finance provides a flexible range of finance, business planning and training solutions – powering businesses of all sizes across operating sectors.


• Asset Finance • Invoice Finance


• Business Loans • Franchise Finance


Find out more: NovunaBusinessFinance.co.uk


Tomorrow. Together


Novuna Business Finance is a trading style of Mitsubishi HC Capital UK PLC Authorised and regulated by the Financial Conduct Authority. Financial Services Register no. 704348. Registered Office: Novuna House, Thorpe Road, Staines-upon-Thames, Surrey, TW18 3HP. Registered in Cardiff under company no. 01630491.


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