COVER STORY


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enna Holland and Nick Walker are founders and directors of The Pack Smart Group. Having met many


years ago in their former jobs, a mutual respect and admiration developed, ultimately leading them to launching and running their distribution and logistics company. Although there’s no doubt the two work well together, they felt they could benefit from a third party who could act as a sounding board and potentially propel their business forward. The pair had enjoyed steady success


in the past decade, but the pandemic sparked hurried growth, giving rise to intense pressure to keep up with demand. “We weren’t looking for a business


coach when lockdown hit. We were obviously grateful that our business hadn’t closed like so many were forced to, but we had started to feel overwhelmed,” explained Senna. “When Kevin Riley from ActionCOACH


Warwick approached us, we were hesitant to even entertain the idea of having a business coach. We were concerned about the time we would have to invest in the sessions and the subsequent actions or homework we might be given to complete. However, we agreed to a joint session and whilst we went into it open, we did both think it wasn’t the right time. “We quite quickly realised that an


Action Coach was someone who could help us see the wood for the trees! Our coach really understood us and our business. We thought having an extra person to bounce ideas off during the peak season we were heading into could be a valuable asset. ur first session convinced us it would be time well spent.”


In 2017, Kevin Riley stood in front of his


loyal employees after discovering a large- scale fraud in his travel company, to inform them they no longer had jobs. Operations had to cease immediately, and Kevin hated the thought of anyone else going through a similar experience – thus encouraging him to choose a franchise passionate about the success of business owners. ActionCOACH pioneered the business


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coaching profession and now has 1,000 franchise partners worldwide, with over 200 in the UK. Since ActionCOACH was the only franchise rated 5-Star for Franchisee Satisfaction every year from 2013 and ranked in the top 10 of HSBC’s Elite Franchise Top 100 league table every year since rankings began – Kevin wanted in. “I’d set a target to generate a monthly


income of £30,000 by year four of the business – I smashed through it within just seven months. Through the pandemic, ActionCOACH Warwick gifted over 750 hours of coaching to local businesses, the impact of which earned us both local and national accolades. With our client portfolio increasing from 49 in 2020 to 93 in 2021, their successes meant growth for our business and my team as a result. I invested in the neighbouring territory of Coventry so my ActionCOACH firm can support even more businesses and move closer towards our mission of creating profitability and freedom for all business owners in our region,” said Kevin.


“I never thought I would find something again that would reignite my passion for business. fter my trael company closed  lost sight of what  was looking for  ction revealed itself to me when I needed it most” Kevin Riley, franchisee, ActionCOACH Warwick


Preparing for delivery “We started our one-to-one weekly coaching in April 2020, when the world was in the early stages of getting to grips with lockdown. We were in full-on fire- fighting mode, desperately trying to keep pace with our orders, ever-changing restrictions and concerned workforce. Kevin immediately pointed out some quick wins that would have long-term benefits,” continued Senna.


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