FRANCHISEFOCUS


It really is the enduring beauty of the service they provide to customers. It is more than just a sign, it is the visual depiction of a business, a physical manifestation of what that business can provide to its customers. FASTSIGNS helps businesses, of any size and from virtually any industry, communicate with customers in a way that helps their venture thrive. Whether their objective is to attract attention, draw in footfall, sell more products, promote and deliver events, improve safety or direct and instruct visitors, signage can help them achieve it in a professional visual and brand- enhancing manner. Considering the emotion that is tied to signage,


the franchisee of FASTSIGNS Manchester, Richard Wedgwood, replaced all directional signage in the Manchester Magistrates Court, in readiness for the Manchester Bombing enquiry. Richard comments on the job, “The signage


we provided helped to direct attendees within the court buildings, whilst physically these signs were very uniform and practical in appearance, the emotion surrounding the event was particularly poignant, for our local community. The signage played a part in ensuring that the enquiry ran smoothly. It was an honour to be involved in this project.” FASTSIGNS launched in Dallas, Texas in 1985,


reaching the UK in 1995. Over the past 37 years, FASTSIGNS has evolved to put customers' needs front and centre. Often, customers work with FASTSIGNS because they identify one signage need, but the brand considers it their job to listen to the customer and really understand the root cause of why they need a sign, using their expertise to showcase a world of signage opportunities that exceed the customer’s expectations. To do this, FASTSIGNS provides ‘comprehensive solutions’. A comprehensive solution is a compilation of signage solutions that are designed in a way that is bespoke to the individual customer’s requirements and could consist of signage that includes but is not limited to:


 Exterior building signs Wall, window and floor graphics  A frames  Interior decor  Vehicle Graphics  Digital Signage


All comprehensive solutions are compiled using substrates that are appropriate for the customers’ requirements, such as the length of time the signs will be in place and the budget available, creating real value for the customer. FASTSIGNS also work with customers from


idea generation through to design, production and installation, allowing customers to work with FASTSIGNS as a singular contractor and project manager. Mark Phelps, franchisee of FASTSIGNS Kingston Upon Thames, really advocates the creativity that comes with providing comprehensive solutions. “No customer job is ever the same! It allows my team to be creative every day, working from a customer brief to create signage that works for them. We recently worked with McLaren developing graphics for their touring driver hub and headquarters when on the Formula One circuit.


“FASTSIGNS helps businesses from any industry communicate with customers in a way that helps their venture thrie  whether to attract attention draw in footfall sell products or direct isitors signage can help them achiee it


"That project had nuances that meant signage


had to be repeatedly dismantled and erected on numerous occasions and had to stay immaculate. Through our expertise, we were able to deliver and delight our customer.” If that sounds as if signage has considerable


and wide-ranging impact for a client, it does, but you don’t need to have an industry background to harness the capabilities needed to succeed in this business. That is not to say It’s easy, but with over 750 FASTSIGNS Franchises operating globally, and many of those franchisees having no previous signage experience, it is completely achievable for anyone. FASTSIGNS provides comprehensive training and support and all a prospective franchisee is required to be able to do is listen, follow the model and empathise with the customer. With those skills, you more than have the makings of a successful FASTSIGNS franchisee. 


FASTSIGNS Signage 01785 253 140 fastsigns.co.uk enquiries@fastsigns.com


BUSINESSFRANCHISE.COM 57


Investment level: £20k-£50k


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