FRANCHISEFOCUS


Home Instead is also changing the way people think about care as a career, recognising their ‘Care Professionals’ as the skilled, key workers they are. By recently forming a ‘Care Pro’ council, they are also letting their caring workforce guide the future of their care, having a key say in future innovations.


Among its accolades, Home Instead boasts the bfa old ranchisor of the ear award  achieing the top spot for the unrialled support they proide and the collaboratie culture they hae nurtured


Industry-leading care Home Instead is leading the way in home care and in franchising A third of Home Instead offices in England


are rated ‘Outstanding’ by the Care Quality Commission (CQC), the highest rating possible for a care provider. The company was also named as the ‘Best Home Care Group’ in the Home Care Awards for 2021. They also currently hold the top spot in the Elite


Franchise Top 100, as well as being named the ‘Gold Franchisor of the Year’ for 2020 in the British Franchise Association awards, achieving the top spot for the unrivalled support they provide and the collaborative culture they have nurtured. CE, Martin ones is an influential leader in social care, recently placing second in the Social Care Leadership Awards 2021. Not only does Martin support the franchise network, but he is also instrumental in raising awareness for the home care sector.


Innovative partnerships The award-winning franchise opportunity from Home Instead is only strengthened by their ongoing innovations and partnerships, ensuring they deliver only the highest quality of home care. A recent partnership with Parkinson’s UK has seen Home Instead develop a bespoke training programme for their Care Professionals, allowing them to deliver more specialised and tailored care to their clients living with Parkinson’s. Home Instead has also partnered with Boots


UK to become the first home care provider listed on their health hub, helping to raise awareness for the network and their services, but also helping to boost the profile of home care more


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widely and let people know it is an option within their local area. The company also spearheads marketing


campaigns with a national reach, spreading awareness of home care as a choice whilst increasing visibility of the network. This has seen them partner with famous faces including Alan Titchmarsh and Lorraine Kelly, putting the brand in front of a large audience.


Award-winning support and training Home Instead franchisees receive ongoing support from the 80-strong national office team, with help with care training, legal and HR, business development, marketing and PR,and more. The company has nurtured a collaborative


culture between their franchisees, meaning the network benefits from a wealth of peer support and guidance – including regional meetings, review groups and annual conferences where franchisees can connect and share best practice.


Step into an established care business As an established franchise, some of Home Instead’s franchisees are reaching retirement age and looking to sell on their successful businesses. The company has a small number of resale opportunities available. Home Instead resales are perfect for caring


entrepreneurs, who can see the market potential of an ageing population and quality care provision for older people, as home care continues to become the care model of choice. It allows you to take an already successful business to new heights. Home Instead is also proud to have franchisees


who have gone on to buy multiple franchise units, expanding their businesses which in turn enables them to care for more people. They want ambitious people to join their network who are enthusiastic to grow within it, buying neighbouring or other territories to offer Home Instead’s high-quality home care services to a wider area.


Get in touch! To find out more about Home Instead’s franchise opportunity and the territories available, including across Northern Ireland, the North East and East of England, get in touch with the team today. 


HOME INSTEAD Care 01925 730273 homeinstead.co.uk/franchise/ franchise@homeinstead.co.uk


Investment level: £50k-£100k


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