“Franchise partners share best practice among ourselves within the network, so that we all benefit. That’s what families do!”
enjoy excellent growth since we took over the business. We have a family that’s passionate about Wiltshire Farm Foods and know the business very well.
Kalpana: From the first phone call through to delivery, our customers are our friends and they become part of us as well. Yes, we’re a business but we always have time to talk to them. We know we could be the only ones they speak to all day. Our drivers provide an exceptional service and build a bond with them. We love our customers.
We’re providing a great service. We’re working together and it’s for our
family, too. Our children are working with us, it’s nurturing good values in them. We very much achieved a work-life balance.
Is your business part of the community? Pritesh: Very much! A lot of our customers can’t get to a supermarket, they may be on their own, not able to make suitable meals from scratch – we take away a lot of these headaches. As for the community we’re serving, it’s fair to say we walk with our heads held high in our locality.
Any advice for those researching a franchise? What qualities do you need? Pritesh: Be business-savvy and develop the leadership skills to motivate your team – at the end of the day, investing in a franchise is one thing, but if you align your values and goals with those of your team then the business will succeed. When it comes to Wiltshire Farm Foods in particular, this brand is about service. You need empathy and a caring nature. Have those qualities then the business will follow. It’s important that you’re willing to spend time with customers rather than a quick drop and go, and you embed those values firmly into your businesses. Be someone who’s ready to roll up their
sleeves and work hard; there are times when you may have to deliver or pick and pack products, that’s good for the team. Overall, I think a willingness to work hard – that’s the most important quality.
What are your plans for the future? Pritesh: We have been very lucky to
What’s it like working as a couple? Kalpana: To my surprise, I cope very well! We work as a team, we share the same goals, we have the same ethos of providing a good service and rewards follow! I enjoy working with him!
Pritesh: It’s important to respect each other’s strengths and weaknesses. We handle different aspects and work to the best of our individual skillsets.
Kalpana: I’m the operational side, he’s the business and strategic – we do make a good team!
What support do you receive? Pritesh: Wiltshire Farm Foods has excellent support structures – whether legal, financial, budgeting issues, they provide support so that you’re able to hit the ground running with full training in every aspect of the business. Within the first four weeks I’d say you’re
ready to run a business. Thereafter, the support we have from marketing, TV advertising and so on is superb. There’s no hidden cost layers, it’s a straightforward franchise model – it’s very simple. In return, you run your business… and succeed!
So no regrets? Pritesh: No, none at all! I wish we’d known about it sooner.
Kalpana: So do I! And then we would have been working together longer!
à
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