Exclusive Interview


Pritesh and Kalpana Amlani, franchise partners for Dartford


What did you do before you joined Wiltshire Farm Foods? Kalpana: I was a merchant banker for 15 years before I took a career break to raise my children. It was a natural progression to join the family business having nurtured my kids. Wiltshire Farm Foods is a caring business, plus they provide a first-class service, so it made sense.


Pritesh: My background is as a chartered accountant. We invested in Wiltshire Farm Foods about seven years ago, and my wife joined the business and the rest is history!


What appealed to you about the brand? Pritesh: It was twofold. First, I’d worked in the elderly care sector and knew it from a business angle. So Wiltshire Farm Foods ticked the box that it’s a good market for growth. Second, making a difference to people’s lives... and the ethos of Wiltshire Farm Foods is very much ‘service first’. So there it is – hand in glove!


Plus it’s an established brand, of course... Pritesh: The brand is very important. Doing everything ourselves, the manufacturing and so on, would be a very different ball game. But that side is taken care of. Our role is to provide the service and that’s what really matters. When I researched Wiltshire Farm Foods and


58 | The Franchise Magazine 2020


visited the factory – I was blown away, it’s just superb. Aside from the manufacturing they’ve the support and the ‘people’ side, too. We’ve joined the right family!


A franchise network is like a family... Pritesh: Part of the reason for franchising is you’re not in competition with each other. You take care of your own clientele and we get on very well with other franchisees because we can exchange a lot of ideas about what’s working, what’s not working. It’s a very healthy community – there’s lots of ideas in the pot. That’s a nice feeling.


Kalpana: We share best practice within the network, and what works for one territory, we share among ourselves so we all benefit. That’s what families do, we all want the best.


How has life changed since you starting running the business together? Kalpana: Pleasantly and positively! It’s given me a structure. I have passion for people and providing service. I love the customer base – they’re excellent to work for. We’re actually making a difference to our communities when we serve them.


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