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Vodafone 


nleash your entrepreneurial spirit with a Vodafone franchise. When looking for partners (franchisees),


Vodafone seeks out entrepreneurs who want to own a small number of stores in  as the Partner Programme. Investing in a Vodafone store means you become an ambassador of a big-name brand with all its support while still keeping the freedom of being your own boss. Vodafone is one of the world’s leading mobile communications providers, operating in 26 countries and in partnership with networks in over 55 more. Across the world, it has almost 444 million customers, with around 19.5 million in the UK. With 80 per cent of Vodafone’s global retail estate franchised, it was the next logical step for Vodafone UK to follow, and its franchise scheme has grown from strength to strength. Though the Partner Programme only launched in August 2017, the network has grown rapidly, with more than 200 stores franchised and more on the way (as of December 2019). In this time, Vodafone has also become a member of both the British Franchise Association (bfa) and Encouraging Women Into Franchising (EWIF), as well as winning Best Print Advert at the Franchise Marketing Awards. Vodafone has taken these milestones in its stride – it constantly looks to be market leading and forward thinking. Last year was a ground-breaking year for Vodafone UK: it successfully launched 5G, powered by its award-winning network; it conducted the world’s first holographic call and the first demonstration of 5G-powered haptic technology; and was the first company to offer unlimited data on both 5G and 4G with the launch of Vodafone Unlimited. And for Vodafone, this is just the start – it is wholly committed to its vision of


36 | The Franchise Magazine 2020


an exciting future and to helping bring everyone else with it, by continuing to deliver fantastic services and innovative products to its customers. As a franchisor, Vodafone has adopted the same approach: from having no upfront cost – which removes an access barrier for many wishing to get into franchising but who don’t have ready capital – to a three-store-per-partner policy – which encourages franchisees to be dedicated, involved, and keen brand ambassadors – Vodafone does things differently. But that’s not all – Vodafone seeks to continually improve its Partner Programme to be best in class; it regularly reviews the processes and is open to change, actively encouraging the network to speak up and tell the company what it can do to help. Vodafone’s future certainly is exciting: in its plans to franchise 80 per cent of its


retail estate, the brand has also started opening new stores in new locations as franchisee-owned, thereby reinvigorating high-street retail.


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