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Bluebird Care I


n 2004, husband-and-wife team Paul and Lisa Tarsey decided it was time to revolutionise the way care in the


home was delivered. By concentrating on the highest-quality customer service, while upholding the very best in professional care provision, together with their experienced team of franchise support staff, they have built one of the UK’s largest providers of non-medical care and support for people who want to stay in the comfort of their own home.


48 | The Franchise Magazine 2020 With a network of more than 200


franchisees across the UK and Northern Ireland - many achieving six-figure turnovers and expanding through purchasing multiple territories, Bluebird Care’s multi-revenue management model enables franchisees to diversify their service offerings through a brand that is recognised for outstanding care. At the heart of Bluebird Care is the provision of bespoke personal homecare packages for people of all


ages who need support to remain independent and in their own homes. Although the predominant focus of homecare delivery will be on the UK’s ageing population, there are many other people that require the same level of support for a variety of reasons. Homecare providers often focus on people aged 65 and over, and in doing so limit their potential to provide additional critical services to their market. Bluebird Care is inclusive in its capability to provide


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