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Bill on Emma: My proudest moment was when Emma became a NextGen franchisee. She went through a rigorous process and spent a number of years in various roles before acquiring the right to run a restaurant. I’d love Emma to be involved with the business when I retire, which I’ve no intention of doing any time soon by the way, I enjoy it far too much! She’s great, she’s a hard worker. She’ll do well in McDonald’s – I know she will – and I wouldn’t bring my family into a business that I didn’t trust completely.
Emma on Bill: I’m very proud to be Bill Liddy’s daughter but I never wanted that to define me. I want to be able to grow and develop in my own right, expanding my own business and, in time and given the opportunity, invest in franchises from within dad’s multi-unit business if he ever decides to retire! (I can’t see it happening any time soon!) I’ve learned an awful lot from dad. He’s been a real champion and a great support for me. He tells me he’s so proud of everything I’ve done and that means a lot.
treat everybody with dignity and respect. You need to have belief in the system,
and if you don’t, it’s not the right place for you. It’s a cultural thing and we all feel the same – it’s like a brotherhood, really. No, sisterhood I should say! Because there’s more of us women coming on board, which is great.
So you’ve found the business accessible? Oh, absolutely yes! McDonald’s have done a lot more to attract female franchisees. The offering is good for us, it gives us the flexibility we need – and we have a lot to offer. Even becoming a parent, I still managed to be a mum and be able to work – McDonald’s is so flexible. I think it also sends out a message to
women out there: “You know what? We can do this! We are more than capable, we just need to seize the opportunity.” It’s been really lovely to see more
women joining the network in the last three to four years than I’ve seen in the last 15 years. And I’m one of them! I feel very proud to represent women in franchising.
What are your plans for the future? To grow and to expand my business and become a multi-site operator. And also to give back, doing more in my local community and on the committees that help shape and define McDonald’s. But definitely to expand and develop and to hopefully have some involvement in
14 | The Franchise Magazine 2020
“Getting the call from McDonald’s was one of my best days! I really wanted this... You put your heart and soul into it and then there’s this life-changing moment!”
dad’s business along the way.
Jayne Aspin-Mayne is completing her training before taking on her own McDonald’s business. Jayne formerly held senior management roles in a male-dominated industry.
Tell us a little about yourself… I was head of production control for Bombardier, who make and overhaul trains. I really enjoyed it! When I became head of production controllers, I still had 25 years left of a career and thought: “What else can I do?” I started looking at franchising, and the best I could see was McDonald’s – also one of the most difficult to get in, which is good. I went to an open day in October [2018], went through the different interviews, and in June 2019 was told that I was good to go to become a registered applicant and embark on the franchisee training process.
You were quite happy in your job, so McDonald’s must have really appealed? Yeah, definitely. The business I was with was keen for me to move on to the next level, but it was a lot more strategic – and I
enjoy working with people, seeing results. I would’ve gone for that promotion, but it made me ask: “If they think I’m ready for the next step, then what do I want that next step to be?” The answer was: doing something for myself, having my own business and doing that with a tried-and- tested model, which is what franchising is. It’s been nerve-wracking but really exciting. I’m thoroughly enjoying it and I’m so pleased with the decision. I wanted somewhere customer-facing and McDonald’s appeared an obvious choice to me, and one with a considerable market share. I’ve always been ambitious and I like being part of a big brand where I can do well within it. I came from an extremely male- dominated industry, so I know what that environment looks like, but with McDonald’s they’ve never made me feel that anything was impossible.
You’re currently undergoing your training. How are you finding it so far? Really good! Everyone’s been really welcoming and so helpful. It’s been so good to see all that we talked about in the interview process – about what’s
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