What’s hot
Beetle Juice
hat do rock legends Roger Superbike Champion and
King of the Jungle Carl Fogarty, The Real Housewives of Cheshire, Olympic gold medallist Lord Coe, Silverstone F1, Supervet Noel Fitzpatrick, Google, a Premiership football club, reality TV star Millie Mackintosh, Hilton, Ben & Jerry’s and many of the UK’s largest festivals all have in common ? They, along with many others, have
invited a Beetle Juice bar to their event, and a large number of these have been delivered by Beetle Juice franchisees. If you are after a fun job that never
ceases to raise a smile and involves you in some of the best events that you will ever experience – then take a good look at a Beetle Juice franchise.
What does it take to deliver an event? Successfully delivering a Beetle Juice event requires excellent planning, organisational, communication, presentation and time-keeping skills. You should be reasonably fit and have a can- do attitude, so you can find solutions to cover any unexpected situations you may face. Irritations such as an engine fire or somebody driving into the VW bar on the way to an event have not stopped Beetle
38 | The Franchise Magazine 2020
Juice from delivering an experience! Beetle Juice puts a firm focus on
delivering that wow factor at each event. With specially engineered classic and iconic 1970s VWs, up-to-date drinks offerings and friendly personable mixologists, Beetle Juice prides itself on its cool, fun, cost-effective offering that consistently delights its clients, and is therefore strictly seeking only the franchisees that can reach the high standards it has set.
What does it take to succeed as a Beetle Juice franchisee? Delivering the event is only part of the picture. To succeed as a franchisee you also need to be a self-starter who will develop relationships in your local area, persevere to get involved in the best events and work with the best companies, be organised with your stock, finances and diary, be active and competent in networking, marketing and social media and not be afraid to pick up the phone! Being a franchisee is a low-overhead business that you can run from home. You will need to apply for an alcohol licence, which is straightforward, then you just need a secure, dry place to store the van and your stock, a mobile phone and computer and you are all set up.
Beetle juice provides: A 1970s VW van professionally converted into a mobile bar with fridge, music system, lighting, Eski ice box, bar box and starter kit
Vehicle tax, insurance and MOT with an annual service and maintenance
Full training, backup and support Lead generation and management of major accounts
Marketing support including attendance at several national events
Additional vehicles and fixed bars available where you get multiple events
Participation in marketing initiatives including some free stock
What are the benefits of belonging to the Beetle Juice network? You own your own business but you are not alone, you are part of a much larger organisation that provides you with access to events that you couldn’t access on your own. There is always someone that will help you with advice and backup for your activities. There are many, many advantages to being a part of the network. To find out, drop a line at
info@beetle-juice.co.uk or pick up the phone to Harry on 07872 122 882 to discuss whether you would make a good Beetle Juice franchisee.
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