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member of the Ethical Trading Initiative and proud supporters of British Food & Farming Industry, spending millions of pounds each year with British farmers and processors.
Your investment You would typically need as little as £90,000 in personal funds plus a business loan to purchase the business and all necessary assets (some of these can be leased rather than purchased outright). There are no ongoing service fees, national marketing contributions or other hidden costs, you simply purchase the meals and desserts and sell them on.
Getting started Wiltshire Farm Foods
Franchising with a real difference For over 25 years, Wiltshire Farm Foods has been delivering delicious and nutritious frozen ready meals that are easy to prepare and are delivered direct to the freezer. Using a highly successful franchising model, based around good old-fashioned service, Wiltshire Farm Foods seeks to make a real difference to the lives of the older population, helping them retain their independence in their own homes. For many, the drivers and office staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the success of Wiltshire Farm Foods.
Why Wiltshire Farm Foods? With a turnover in excess of £100million, Wiltshire Farm Foods is the UK’s leading home-delivery food franchisor with a network of over 80 franchise partners, owning non-competing territories. A
24 | The Franchise Magazine 2020
Wiltshire Farm Foods franchise gives strong returns, with all territories coming with established customers, so new franchise partners can make money from day one. As a franchise brand owned and backed
by apetito UK, the leading provider of meals to the health and social care sector, that has seen sales and profit growth every year in the last 20 years, Wiltshire Farm Foods operates in the fastest- growing demographic sector in the UK, giving massive growth potential. However, franchising with Wiltshire Farm Foods is more than a guaranteed business model, it embodies the spirit of social enterprise and a way of giving back. Franchise partners are embedded in the heart of the local community and provide a service that supports customers’ independence, enabling them to live in their own homes.
Wiltshire Farm Foods is also dedicated
to operating in a way that is both ethical and sustainable through becoming a
Buying and setting up a franchise with Wiltshire Farm Foods couldn’t be easier, taking as little as 13 weeks to get everything in place. Establishing a true partnership from day one, you are given the freedom to run your own business, but with the support of a highly successful and long-established franchisor. Franchise partners will be offered a tailored start-up plan and be supported by a dedicated implementation team, who will support you in developing the skills and knowledge needed to become a Wiltshire Farm Foods franchise partner.
Ongoing support Each franchise will be supported by a dedicated business partner, who will assist in implementing your business plan. They provide commercial and financial support and training, and share best practice from across the franchise network, allowing every franchise to thrive. In addition to commercial support, franchise partners are provided with a multi-million-pound marketing support package, including national TV and press coverage. Through the Wiltshire Farm Foods marketing team, you will also have access to a full range of marketing literature, including a twice- yearly brochure, e-commerce and digital support, plus many more tools to support your target audience. For more information on becoming a Wiltshire Farm Foods franchise partner, visit
franchise.wiltshirefarmfoods.com.
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