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Mary Brown’s Chicken & Taters C


anada’s largest quick-service chicken franchise turned 50 in 2019. And while there were


celebrations aplenty, Mary Brown’s Chicken & Taters marked this milestone with some very serious achievements: unprecedented growth, a reinvigoration of the brand and a launch into international markets. Do you have what it takes to partner with this dynamic brand? Get ready. Mary Brown’s is coming to the UK – and it’s an opportunity that you don’t want to miss.


1969 to now Mary Brown’s launched in the Canadian province of Newfoundland & Labrador in 1969. Today, the brand is truly iconic in that market, while gaining momentum at a remarkable rate across the rest of Canada. It’s an exciting time for one of Canada’s fastest-growing franchises. The shift began in 2007 when the


brand was acquired by Newfoundland entrepreneur Gregory Roberts. The rest, as they say, is history. Gregory brought the brand to the highest global standards and, with it, expansion from 67 to 170-plus stores across Canada in just over a decade. The goal is to reach 200 stores in Canada this year, and having built the proper support, training and marketing foundation, the brand has begun its expansion into international markets.


26 | The Franchise Magazine 2020


Continued success The chain has seen 15 years of consecutive same-store sales growth, attesting to its established methodologies and product quality. Mary Brown’s boasts a dedicated support network of team members at all levels and across all functional areas, dedicated to ensuring franchisee success and consistently exceptional guest experiences. Mary Brown’s has earned the Canadian


Franchise Association’s Franchisees’ Choice Award nine years consecutively, a testament to the brand’s commitment to its franchisees. This same dedication will extend beyond Canadian borders.


Crave delicious Yes, there really was a Mary Brown, and her unique chicken recipe remains at the core of the business. Aside from the delicious flavour profile, the brand is known for premium quality, freshness and exceptional guest service. Core menu items are all made in-store – Signature Chicken, Taters and coleslaw are all hand-cut and made fresh daily. All menu items are made in small batches to ensure optimal freshness. Mary Brown’s core menu includes bone-in Signature Chicken, Taters, Big Mary Chicken Sandwich and Chicken Pop-Ins. More recently, Mary Brown’s has added zesty options reflecting changing


taste profiles and demographics, including Thai Chicken Pop-Ins, Buffalo Mary Chicken Sandwich and Spicy Chicken. Mary Brown’s chicken and potatoes


are locally sourced. The ingredients are delivered fresh and whole to every store where they are hand prepared and cooked in exclusive cookers employing proprietary technology. The company has earned the Chicken Farmers of Canada seal for highest food safety, animal care and sustainability standards. These same standards for quality will be upheld as the brand grows on a global scale.


New look propels growth Mary Brown’s rebranded in 2018 with a new exterior design, dramatic new store interiors and a refreshed logo. The look is colourful and modern. Store interiors are vibrant and engaging, encouraging guests to relax and enjoy Mary Brown’s genuine hospitality.


The future


What’s on the cards for this Canadian brand as it expands globally? Mary Brown’s president and COO, Hadi Chahin, says it best: “Our way of doing things is decidedly Canadian – be polite, keep your promises and put people first. No matter how many stores we open across Canada – and beyond – we’ll stick by those values.”


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