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Esquires Coffee E
squires Coffee, the global coffee chain with the community spirit, is the UK’s fastest-growing ethical
coffee franchise. Established in 1993, the company has grown from a small shop in Delta, British Columbia, to a globally recognised leader in the ethical coffee industry. With 41 stores currently in the UK and more across China, the Middle East, Indonesia, New Zealand and Canada, Esquires is rapidly expanding, both in the UK and globally. The combination of ‘independent’ coffee shop-feel and the benefits of a chain – such as buying, economies of scale and customer loyalty – has undoubtedly accelerated this global growth. The ability to adapt to each locale ensures that no two Esquires shops are ever the same. However, while the company has
experienced rapid growth, at its heart is a culture that values both people and the planet. Sustainability is a key driver; the brand strives to recycle and reuse whenever and wherever possible. Compostable takeaway containers and coffee cups are being introduced throughout. Esquires supports ethical and sustainable business practices that do not exploit people or harm the
40 | The Franchise Magazine 2020
planet in the name of profit. The UK consumes over 95 million
cups of coffee every day, an increase of 25 million since 2008, showing that the consumer appetite for coffee is on the rise. As one of the first to serve only 100 per cent Fairtrade and organic coffee, Esquires knows that great coffee and delicious fresh food are big factors to the overall success of a store. Beyond coffee, each store takes pride
in its community spirit, and aims to provide a friendly hub for the people who live and work nearby. With a ‘love local’ ethos, the food and beverage selection is handcrafted and locally sourced to reflect the neighbourhood, plus stores have the freedom to support other local businesses and suppliers in a variety of ways. At its heart, Esquires Coffee understands the needs of today’s coffee consumers; high value is placed on products that taste great, but arer also organic, fairly traded and ethically sourced whenever possible. They want to feel that their custom matters, and that the business they are supporting buys local products and employs local people. Customers need an adaptable, warm
and welcoming environment in which to work, socialise or just enjoy a great
coffee. These vibrant, comfortable spaces, plus super-fast Wi-Fi and, of course, great customer service, ensure Esquires Coffee makes every visit an enjoyable and memorable experience. Esquires’ carefully developed
operating and management system helps to provide innovation and support to its franchisees. The management structure is robust and creative, which results in sustainable businesses. Each site is primarily selected and
developed to promote profitability, but also to reflect elements of the local area and its heritage, with an aim to become the community hub. Menus range from breakfast, brunch and lunch through to dinner, as well as providing options for vegan, vegetarian and gluten-free. The recently launched regional
development plan looks to appoint developers to head up each region in the UK, providing more guidance and support for their franchisees than ever before. Esquires Coffee continues to provide a unique offering, not only providing great coffee and a friendly welcome, but also ensuring each store becomes an integral part of its local community – a priceless quality that delivers a robust business opportunity.
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