W Bakery


bfa status: Provisional


Established: 1860 (Franchise: 2016)


Number of outlets in the UK: Over 70


Warrens Bakery E


stablished in 1860, South West-based Warrens Bakery puts a fi rm focus on providing fresh, quick-serve, hot


food on the go. National brand awareness for Warrens Bakery is growing rapidly for its wide range of hot savouries and sweet bakery items. The business has stores in a variety of formats across the UK, from small kiosks up to large format cafés, and presence in both Gatwick and Bristol airports. 2020 sees further expansion into new transport hubs and services alongside a growing franchise store network throughout towns in the UK. With a rich heritage and an array of award- winning sweet and savoury bakes, Warrens Bakery has developed a clear and easy- to-deliver franchise model, while retaining quality and provenance at its heartland. It has recognised a lack of choice in the UK for consumers and franchisees for a strong, premium ‘hot food on the go’ offer. The


Areas available: Large pockets of territory around the UK available


Warrens Bakery model provides franchisees with a national supply, economies of scale, operational staff training and ongoing support. The brand offers a versatile opportunity, product development, point of sale merchandising, and in-house marketing support. In terms of product offering, 2019 has seen


a number of exciting new launches including a summer partnership with Unilever to launch the Cheese & Marmite Pasty – so successful with customers that it has stayed on the menu. In August, a new sit-down menu for breakfast and lunch rolled out across the café stores within the franchise portfolio. Autumn has seen the launch of a new doughnut range, and an expansion to the hot savoury snack selection as part of a ‘3-for-2 Mix and Match’ deal. Warrens Bakery prides itself on looking at new product development and partnerships with established brands to create exciting new products for customers to enjoy.


Investment level: £100,000 (average)


Contact: Jackie Dillon – head of franchise, operations


Address: Boswedden Road, St Just, Penzance, Cornwall TR19 7JP


Telephone: 01736 788 538


Email: jackie.dillon@warrensbakery.co.uk


Web: warrensbakery.co.uk


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