Care


grow faster than any other age group*, our franchisees must be prepared to meet the demand of those in need who wish to stay at home with their loved ones, in familiar surroundings. Through continuously investing in research and technology, we continue to revolutionise the way care is delivered in the home and ensure that our franchisees and their teams are well equipped to do so.


“It’s not just the authenticity and


commitment of our brand to deliver an outstanding service that makes us different, it’s the people that contribute to delivering the high-quality care that sets us apart. “It is a very exciting time for Bluebird Care as we continue to push the boundaries and maintain our position as the largest provider of private homecare in the UK.” Franchise owners come from a variety


high-quality homecare services across numerous market segments. These include providing support to people with learning disabilities, delivering respite services for children and their family carers, supporting  discharge teams with the transition of their patients from hospital to home and assisting with the delivery of complex care. The business model is designed with


scalability and diversification at its core. A focus on empowering people living with learning or physical disabilities to lead a full life through supported living is just one of the many ways in which Bluebird Care businesses thrive. John and Jane Perry opened Bluebird are lasgo outh in 01 and epanded into dinburgh in 01. ane says: “Our business is thriving. The job satisfaction, for me, comes from knowing we are making a genuine difference – putting a smile on customers’ faces and receiving great feedback.” While their franchisees are delivering


first-class care, the Bluebird Care franchise support team are delivering award-winning support, providing franchisees with the knowledge and assurance to set up and manage a highly successful business in the care sector, without any previous care experience needed. The highly experienced support team


provide franchisees and their teams with support in all aspects of the business, from finance, business systems, IT, marketing and PR to field-based business development and, most importantly, compliance and quality assurance support, which is why franchisees do not need to have a background in care. Victoria Brown, franchise development manager at Bluebird Care, says: “Our priority as a franchisor is to ensure that our franchisees receive first-class, continuous support and guidance in order to nurture their teams and develop their businesses. As the UK population increases and people aged 65 and over continue to


of backgrounds but with one common goal: the determination to develop a successful business working to a proven business model, and the passion to provide the highest quality of homecare and support in their territory, creating a rich diversity of expertise in the Bluebird Care franchise network. Initial franchisee training provides the detail, knowledge and assurance to set up and run a successful business, as well as give an understanding to the sector. Franchisees begin their journey spending time at the franchise support centre with the support team, coupled with visits to an existing Bluebird Care business, gaining insight from a mentor franchisee. In addition to this, new franchisees will also have access to prescriptive coaching from a dedicated on-boarding manager. A Bluebird Care Franchise licence costs £37,500 plus vat. In addition, working capital is required. Typically, the total investment is approximately £115,000. The average break-even point of a Bluebird Care franchise business is month 10.


à


49


ffice for ational tatistics, vervie of the  opulation August 01


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