W Frozen meal delivery
Wiltshire Farm Foods
Franchising with a difference Established for over 25 years, Wiltshire Farm Foods is a highly successful franchising brand owned by apetito UK, a profi table and growing food manufacturer. Wiltshire Farm Foods is the UK’s leading home delivery food franchisor with a network of over 80 franchise partners, owning non-competing territories. Supplying delicious and nutritious frozen
ready meals that are easy to prepare, Wiltshire Farm Food franchise partners deliver direct to the customer’s freezer. The model is based on good old-fashioned service that seeks to make a real difference to the lives of elderly customers, helping them retain their independence at home. For many customers, Wiltshire Farm Foods’ drivers and offi ce staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the brand’s success. With numerous awards under its belt, including the 2019 bfa award for Social Enterprise and two Queen’s Awards for Enterprise, the brand is rightly proud of the service it provides and the 300 tasty dishes it offers.
Franchising with Wiltshire Farm Foods Once supported through the purchase of their franchise, all new franchise partners complete a thorough onboarding process with a dedicated implementation team. You’re assisted throughout in developing the skills and knowledge you need to become a successful franchise partner.
Setting up your franchise – support with the legal and fi nancial elements of your franchise purchase, including guidance around the appropriate premises.
Induction and training – a tailored start-up programme, including on and offsite training to equip you with the key skills and practices to get your franchise off to a fl ying start.
Marketing support – national advertising across TV, press and direct mail. A marketing team also provide dedicated support and materials towards your local marketing activity.
A Wiltshire Farm Foods franchise is rewarding in so many ways – great fi nancial returns and the opportunity to make a difference. Wiltshire Farm Foods serves the fastest-
growing customer demographic in the UK. The 75-plus sector will grow more than three times faster than any other age group in the next fi ve years and represent one-fi fth of the UK population in 20 years’ time. For an average-sized franchise, you would typically need £150,000 in personal funds plus a business loan to purchase the business and all necessary assets
Franchise turnover opportunities can range from £600,000 to £1.5million
Simplistic business model, with no ongoing service fees, national marketing contributions or other hidden costs
Typical returns between 10 and 15 per cent.
bfa status: Full
Established: 1991
Number of outlets in the UK: 81
Areas available: Various, UK-wide
Investment level: Typically, a minimum of £90,000 in personal funds, plus a business loan to purchase the business and all necessary assets
Contact: Andy Turner, head of franchise recruitment and mobilisation
Address: apetito, Canal Road, Trowbridge BA14 8RJ
Telephone: 0808 281 2479
Email:
andy.turner@wiltshirefarmfoods.co.uk
Web:
franchise.wiltshirefarmfoods.com
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