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“What makes Vodafone different is not only the brand but also the people within that brand”


after, now I have three and have store managers in place, but I help the stores grow... I can now spend time with my six-year old plus I have older children in Wales that I want to see as often as possible and I can do that now. It is a life-changing decision. The real career highlight for me has been


Isle of Wight finishing number one in the entire company from a ranking point of view – that’s what fills me with joy!


Would you recommend it to other people? Yes! One hundred per cent! People phone me, they contact me on LinkedIn, I had to close my account because of the number of people asking me about the franchise! Me and Siobhan were in a campaign for the partner agent programme, one that was all over the internet and social media. We were inundated with calls from friends and colleagues that we’d known from years ago... I think it’s important for people to see just how great it is!


What sets Vodafone apart? It offers the opportunity for management-level


professionals to take that next step in their career and the support to set up their own business. And from Vodafone’s point of view, they want you to succeed... they really do listen and help with your concerns. The way Vodafone do it is a great scheme.


They still own and control stock, but we’re partners. It works really well... they’ve taken the best parts of franchising in the telecoms industry, put it together and thrown it out there.


What investment is involved? There’s no franchise fee, but you have to demonstrate that you’ve the funds to pay yourself and keep going in the initial start up period. As long as you satisfy them that you can pay the bills, rent and salaries then you are ‘good to go’. So it’s within reach of many people.


What makes a good Vodafone franchisee? You’ll need to have a bit of personality, some business experience – not necessarily in telecoms, but in management, be outgoing, positive about things and how you can genuinely effect change – if you don’t think you


can, then it’s probably not for you but if you believe you can, then go and do it! If you’re the right person and have those qualities, then you’ll succeed. Anybody can do this, if they’re focused, passionate, great with people, a great leader and willing to get stuck in – because I do, every day. And of course you’ll be somebody who’ll follow the model, because Vodafone know what they’re doing, they’ve thought it through… you don’t need to deviate from that plan – it will work if you follow the rules.


What’s your plan for the future? I want to grow – My plan has always been to be the most successful franchisee in Vodafone. I say to my team – it’s not about the money, it’s about the recognition. I want to lift my teams. For instance, my Isle of Wight store... when it was in the retail estate, it was ranked one of the bottom in the company. But their morale has been elevated so much by ending first in the entire company – over places like Oxford Street! I just want to be the most successful franchisee in the business! And if I can get more stores in more locations, I’ll take them!


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