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ActionCOACH O


ne night ActionCOACH UK co- founder Ian Christelow woke up in a cold sweat. The reason was simple


– 16 years into Action’s UK journey, less than five per cent of business owners were aware of the most effective business growth system in the world. Despite the success of the UK’s leading B2B


franchise – and the delight of its 2,000 clients – over 95 per cent of business owners were oblivious to ActionCOACH’s power to multiply a company’s profits by tenfold inside seven years. The majority of UK business owners were sleepwalking towards the death of their business at some point in the next decade. Almost certain cause of death in the final analysis would be business ignorance. This fuelled further motivation for ActionCOACH to achieve their vision, for the UK, of ‘Abundance


Through Business Re-education and World- class Coaching’. Enough was enough. Ian turned on the light and started to sketch out a better way to spread the message. An emergency one- day meeting with the directors of the UK company resulted in a strategy the directors could develop and present to franchise partners with ambitions to build a team of coaches at next quarter’s conference. Feedback was incorporated in version two of the model and discussions began with ActionCOACH founder Brad Sugars. He immediately understood the potential of the planned changes and commissioned his legal counsel to help Ian, and UK recruitment director, Julie Wagstaff, iron out the details and develop a ‘win-win-win’ opportunity for everyone who chose to get involved.


In 2018, ActionCOACH sped through another milestone, reaching 200 franchise partners with over 30 new partners joining the franchise in quarter four on the back of an impressive sixth straight WorkBuzz 5-Star Franchisee Satisfaction Award. Ian explains how the new model also tackles the challenge of increasing support for its growing number of franchise partners: “Our historic self-employed franchise opportunity with non-exclusive territories was proving too popular. It may sound like a great position to be in, but we were heading to 400 franchise partners by the end of 2020 and tracking towards a staggering 1,000 in the market in the next decade. “We’re proud of the personal support


we provide our franchise partners and our challenge with the growth rate was


48 | The Franchise Magazine 2019


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