What’s hot
as a market leader. Fast-forward 13 years and it has a network of award-winning franchisees of which it is justifiably proud. Caremark’s franchise network has now
Caremark S
grown to over 110 offices and has earned a reputation in the sector for its high standards and reliable homecare service. The company has experienced consistent growth year on year to £72million in annual turnover and has ambitious growth plans for the future. The brand is synonymous with excellence in
care, a sentiment that is not only the strapline but also underpins everything that Caremark franchisees represent. The ethos of ‘one team, one goal’, working with professionalism, compassion and integrity cuts right through the organisation from CEO to dedicated care workers delivering the service on the ground. It is a culture embraced by all who join the Caremark ‘family’ with everyone working to the same high standard and feeling proud of the brand they represent. The Caremark franchise is beginning to appeal to a broader range of ambitious and caring professionals, in particular thirty- somethings attracted by the opportunity to have a business with longevity and one that offers both personal and financial rewards. To become part of Caremark’s network,
however, candidates need to have certain attributes. They will need to be the best ‘fit’ for
ince launching in 2005, Caremark has gone from a small homecare provider to a brand now recognised
the network and the brand. They should have ambition and determination, together with an ability to manage and lead a team. Above all, they must have a genuine passion for the care industry – a real desire to work with and serve vulnerable individuals is crucial, both for the franchisee and for the staff who will be delivering the service.
Ahsan Sajaad joined Caremark in early 2017 and opened an office in Hemel Hempstead. He says: “I’ve run a care business before so I know what matters most to customers, their families and the care workers who make all of this possible. Our aim is to deliver a homecare service that we would be happy for our family and loved ones to receive.” Franchisees can come from a wide spectrum of industries and backgrounds but all must have the desire to drive a successful business and build a community-based enterprise. Nor is age a defining factor. At just 25 years old, Hannah Drury was awarded the bfa HSBC Franchisee and Young Franchisee of the Year 2017 and also scooped the Startups UK Young Franchisee of the Year 2017 award, while Janis Anderson, in her 50s, was crowned bfa HSBC Franchisee of the Year in 2013. As soon as franchisees join, they attend a
two-week intensive residential training course in order to understand the care sector and the legislation that underpins it, as well as training in the Caremark model, business planning, marketing, IT and more. “The two weeks of training at head office were great and I have had a huge amount of sound advice from many existing franchise owners which will stand me in good stead when I start trading,” says new franchisee Robert Johnstone. At the start, no one has all the skills needed
to run a business but then they don’t need to. With the guidance and support of sector and business specialists available, both in the field and at head office, each franchisee is given the opportunity to grow the business of their dreams. A dedicated business development professional is available to guide franchisees throughout their commercial life, giving skilled advice at key stages of growth whilst ensuring compliance and quality is upheld. This level of excellence is borne out by the CQC rating of ‘outstanding’ awarded to two Caremark offices already. Caremark today has much to be proud of, more particularly because it is the still the largest independently owned and run British homecare franchise in the UK.
62 | The Franchise Magazine 2019
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