Food
Warrens Bakery W
arrens Bakery has identified a clear gap in the market for a premium British bakery
with a full-spectrum breakfast, lunch and afternoon offering. There are currently regional specialist, independent bakery brands and value players operating nationally but none has yet capitalised on the middle-market area where consumers are looking for an affordable, premium food offer with traceable ingredients that utilises craft British bakery skill. Established in 1860, Warrens bakery has
vast years of experience in operating multiple, varied units as well as ongoing recognition through the industry, which means the brand is well placed to fill this gap in the market, with unparalleled heritage and provenance. Not only has 2018 seen the premium artisan bakery continue its growth across the UK but it has also been crowned the ‘UK’s No.1 bakery’ winner at the esteemed Craft Bakery Business Award. The brand’s haul of accolades also includes honours received at the British Pie Awards and the World Pasty Championships for their vegan pasty. Expanding into new regions by working in partnership with established local franchisees has proved a winning formula for the world’s oldest Cornish pasty maker (as well as Cornwall’s oldest bakery), with stores opening in the South West, Greater London, Manchester, Birmingham, Hampshire, Sussex, Essex, Surrey, Kent and Wales. There are also plans to expand further afield with the brand’s quality products, craft heritage and contemporary branding. Even with over 70 stores across Britain,
Warrens Bakery still crimps all of its famous signature pasties by hand in Cornwall. In addition to the iconic pasties, Warrens Bakery has become renowned for its selection of artisan breads, sandwiches, speciality Cornish delicacies, savouries, scones, cakes and sweet treats, and places a firm focus on provenance, handcrafted skill and innovation. All its baked goods are made with great care and attention to detail, with many still produced using traditional recipes and techniques. Quality and innovation are at the heart of
the brand. It runs an extensive new product development programme and plays a leading role in industry associations, as well as ensuring staff are trained to BRC food safety standards.
Warrens Bakery provides a model for
franchisees to open a British bakery serving breakfast, lunch and afternoon menus either in a ‘food-to-go’ or ‘sit-down-café’ environment in high footfall areas. It has flexible formats to suit varied retail scenarios offering scope for all. With 150 years of tradition and trust as the world’s oldest pasty maker, the recent accolade as No.1 UK Craft Bakery from the baking industry, and the use of highly skilled craft techniques throughout their products, there’s strong storyboarding for the brand. Plus, with over 50 company-run stores in operation, the Warrens Bakery business model comes with reassurance about operating profitably. With a proven model, Warrens Bakery is set up for all types of entrepreneur. The dedicated franchise team help you realise your ambition, providing input on site selection and fit-out as well as management training for operations, marketing and merchandising prior to opening. Post-opening, Warrens Bakery provides ongoing support, weekly newsletter updates and monthly auditing to ensure brand
standards and maximised profitability. Every quarter a marketing committee is held to allow franchisees the opportunity to input on future thinking and business direction. Warrens Bakery’s model enables you to create multiple bakery sites in an expanding territory. Major multi-site investors will benefit from a national supply chain, large economies and enjoy improved royalty incentives. Warrens Bakery stores are smart, warm and
comfortable, blending contemporary design with the brand’s heritage. The products are designed to be finished off in store to ensure maximum freshness, providing theatre and delighting customers every time. The company supplies you with product and trains you; you simply handcraft in your own bakery within the framework of the Warrens Bakery brand. Warrens Bakery specialises in affordable luxuries at a time when consumer tastes are evolving towards greater quality, provenance and differentiation. There is scope for a premium national bakery to emerge across the UK, and that... is Warrens Bakery!
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