“I think if you place your focus on your people, you’ll be on the right path to success”
you’re not shy of hard work and love developing people, then McDonald’s could very well be for you – just do it!
Would you recommend franchising? Yes. Buying into a well-known franchise affords you an immediate level of presence in your market, which can be advantageous. The franchise arena today is pretty diverse and covers a wide range of industries and sectors, so there are plenty of options to choose from. I would add that any business, including a franchised one, comes with a level of risk and commitment, so it’s really important that you carry out your research.
Would you recommend a McDonald’s franchise, and if so, why? Absolutely! A McDonald’s franchise removes so many of the challenges compared to starting up on your own. By the same token, the role as a McDonald’s franchisee is so broad – from being a brand ambassador when engaging with the local community to leadership when working with your people to stepping up on the business side to involvement in the marketing strategy and having a firm understanding of the financials.
What qualities do you think are needed to be a successful McDonald’s franchisee? You have to be a people person. McDonald’s at its core is a people business, from dealing with your customers and local community to leading and mentoring your team. I think if you place your focus on your people, you’ll be on the right path to success.
What opportunities do you see for the future? The last few years have been extremely busy, from the introduction of new ordering platforms for greater convenience, such as McDelivery and in-store kiosks, all the way to new product lines such as the Signature Collection and McCafé Flat White. Despite the uncertainty in the current economic climate, McDonald’s will continue to innovate. I see huge opportunities ahead not only with our traditional core products, but the introduction of new items too. Digital will also play an important key role through automation and personalisation – watch this space!
How has life changed? My previous career entailed a considerable level of travel and while this was fun and exciting in
the early years, it was starting to take its toll on family life. During my training, I have managed to spend more time with my family and been able to help out with the smaller things – I’ve probably done more school runs over the last year than I have in my life! Having a better work-life balance was one of the key reasons for pursuing a business of my own. Being a McDonald’s franchisee is certainly hard work, but allows me to have an agenda that can work better around my family life too.
How do you bring an iconic brand like McDonald’s to life in your local community? A great appeal for me wanting to become a McDonald’s franchisee was the opportunity to be involved with charity work, in particular through the franchisees at a community level. I’ll be looking to forge relationships
with local councillors and MPs and other community stakeholders to seek opportunities for collaboration and where I can give back, be it through sponsorships such as grass roots football, charity work or raising the awareness of the great employment prospects McDonald’s has to offer.
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