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Wiltshire Farm Foods
Why choose Wiltshire Farm Foods? Established in 1991, Wiltshire Farm Foods is the country’s foremost frozen meals delivery service for the elderly, with a dedicated national network of over 75 franchises and consistent year-on-year sales growth. The average age of Wiltshire Farm Foods’
customers is 83, however, it serves customers of any age who need its service. The UK has an ageing population – there are currently over 11 million people aged over 65 – many of whom wish to maintain their independence. The franchise network is divided by
postcode areas. Once you purchase a franchise area, you will have exclusive rights to serve in that area. Wiltshire Farm Foods is solely a delivery service – the food is not available in any retail environments. Becoming a franchise partner is a serious
commitment to your future – the investment varies from £350,000 to £500,000 depending on the size of the business you want to purchase. The company has excellent relationships with major banks, so you may be able to obtain financial packages of up to 70 per cent of the required amount.
What can you expect? Wiltshire Farm Foods is backed by the strength of apetito, a global organisation
with over 6,000 employees. apetito’s success comes as a result of its innovative catering solutions, earning it the Queen’s Award for Innovation in 2016. All of the main meals are made at the
factory in Trowbridge, Wiltshire, while approved factories in the UK and Europe supply a small selection of cold desserts and special diet meals. The factory features the latest technologies and equipment, and includes comprehensive quality assurance systems, daily taste panels, and laboratory testing in order to achieve the highest food safety standards and product quality. Once frozen and packed in Trowbridge, the meals are taken to a main cold store near Bristol. From there, a fleet of commercial vehicles, fitted with the latest equipment required for frozen food, delivers the meals to your franchise. When you join Wiltshire Farm Foods, it
considers you a member of the family, which means you can always expect a working arrangement that’s refreshingly fair and rewarding. You’ll receive support all the way, including: Ÿ Tailored startup plans for your franchise Ÿ On-the-job startup support from the team of experts
Ÿ An up-to-date list of active customers
Ÿ Ongoing support from your franchise business partner and the wider team at apetito.
How is the business marketed? Wiltshire Farm Foods provides franchise partners with a multi-million-pound marketing support package, which includes nationwide television coverage, a brochure and a variety of tools to reach the target audience. In addition, it expects franchise partners to market within their own territories and build strong relationships with customers and healthcare professionals – you’ll be given training and support to help you with this.
What’s expected from you as a Wiltshire Farm Foods franchisee? The brand’s customers depend on receiving an outstanding service. Therefore, it’s vital that franchise partners can demonstrate that they possess the following attributes: Ÿ Customer focused Ÿ Strong leadership qualities Ÿ Enterprising and ambitious Ÿ Motivated and hard working Ÿ Empathetic and adaptable to changing situations
Ÿ Committed to continuous learning and sharing best practice.
34 | The Franchise Magazine 2019
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