Management


“We now offer free one-to-one mentoring from our team of master coaches to our firm builders for as long as they are partners”


continuing that high-level support. The answer became clear… we simply couldn’t – we wouldn’t even be able to remember the names of 1,000 franchise partners! So, to continue to deliver one-to-one professional development and 70 days of support a year in an effective manner and meet the challenge of satisfying the latent need of business owners for the services, we had to find a different way.” The idea draws on the principle of leverage and divide to multiply. Tech4T drew up maps containing a minimum of 10,000 active UK businesses in each territory. Franchise partners can now invest in the development rights to one or more exclusive territories. It’s an opportunity to build a team to ultimately let every business owner know about the cure for the blight that could have killed their business, giving the solutions instead to grow their business and gain the lifestyle they dreamt of at the outset. “Our previous franchise model was geared to our franchise partners being self-employed. With as little as seven hours a week of coaching, our partners could generate a monthly income of £10,000, which for most equates to an enviable lifestyle. However, even with 200 franchise partners across the UK, we had penetrated less than one per cent of the market for our services and generated very little in the way of brand awareness. The new Firm Builder licence changes that as franchise partners can now recruit an uncapped number of employee coaches, safe in the knowledge we won’t clutter their market with more franchise partners. The expectation is that each territory is gradually developed to at least £1million of annual revenue over the next decade, which is a level ActionCOACH has seen its top performers achieve in personal client income inside half of that time frame.” In late 2018, five new Firm Builder franchise partners joined the UK team and five more Firm Builder territories were awarded to existing franchise partners. The last 30 available territories, wherever they may be, are not for sale at any price, however, since the UK co-founders have opted to develop these through employed general managers for themselves. James Vincent, ActionCOACH UK’s performance director, is one step ahead


and has already invested in the Sheffield territory – and hired a general manager to run it for him, providing an investment that delivers returns he cannot find elsewhere. Ian confirms: “We expect to award all remaining territories by the end of 2020 to people who have proven team-building and leadership skills, an investment mindset and a personality that attracts talent. In return, the level of support for our franchise partners will only increase. We now offer free one-to-one mentoring from our team of master coaches to our firm builders for as long as they are partners. In addition, the new 90:10 revenue share in your favour generates an unlimited marketing budget to create way more speaking opportunities, leads and clients for our franchise partners. “The question is, could you be the lead star


coach or will you be the star leader of a team of great coaches? Both options are currently available to the right person.”


A firm favourite with clients too A client feedback survey run by independent research company, WorkBuzz, provides companies with a Net Promoter Score and the ability to benchmark what customers think of their services against major brands. Ian concludes: “The 2018 results show a staggering 95 per cent of business owners would recommend ActionCOACH to a friend or business associate and 8 out of 10 clients agreed they had achieved a better work-life balance inside the first 12 months of working with their Action Coach. This means Action’s clients are more likely to recommend an Action Coach than an Apple customer is to recommend an iPhone! Who wouldn’t want to build a business that can make that kind of impact?”


If you want to build a business to make a difference in your community and you’re the kind of person who: A) loves learning and developing themselves


B) has enjoyed success in their career or sport; and


C) is willing to invest if they see substantial returns can be made…


Then find out more by watching the six- minute overview video at actioncoach.co.uk/overview


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