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Investment:£POA


*Investment £18,000, franchise fee six per cent, royalty plus build costs variable


Franchise Focus


Italian pzazz! F


or the last 30 years, Ritazza has perfected the art of great coff ee – serving up traditional European coff ees and innovating in line with market trends to ensure that


its off er is always one step ahead. The snacks, sweet treats and sandwiches are designed to perfectly complement Ritazza’s extensive tea and coff ee menu, so that whether you are in search of a quick cappuccino to perk you up before your meeting, or you are looking for somewhere to refresh and relax, it has it covered.


The brand has broad appeal throughout


the day, with a range of products that are perfect to be eaten on the move or consumed while relaxing in the café. There are over 100 Ritazza units in 17 countries, including the UK, Sweden, Norway, France, China, Spain, Thailand, Romania, Egypt and India.


The art of great coff ee


Ritazza is the perfect place to escape the hustle and bustle of modern life, a haven for those seeking a place to relax and revive, enjoy great coff ee and perhaps a light bite to eat. Inspiration comes from the cosmopolitan and multicultural European café culture, where coff ee is less of a caff eine hit and more an opportunity to relax. Ritazza is proud of its extensive coff ee


and tea menu, but, more than anything else, is proud of the dedication, talent and skills of its baristas, who are passionate about what they do and always ensure that every espresso or sandwich is created and delivered to a consistently high standard. Ritazza specialises in excellent artisan-style coff ee and is proud to serve Segafredo, Italy’s favourite, alongside an extensive and exciting menu of regional speciality coff ees and an exclusive range of teas, created with the fi nest selected blends and brewed to perfection. The food menu is freshly prepared and sourced using local ingredients that showcase Italian classics, the best of French pâtisserie, as well as a range of other continental delights.


“Ritazza people are passionate about what they do and always deliver to a consistently high standard”


Help and support Ritazza off ers you direct store support within the following areas: • Brand operations manuals • Team member training • Store construction and layout guidelines • Annual marketing calendar • Ongoing programme of new product development


The marketing plan is based on seasonality and is punctuated with special events linked to the main calendar events of the year. Twice-yearly seasonal beverage campaigns bring bestselling premium fl avours ensuring the brand stays on trend. Throughout the year, Ritazza engages customer feedback on its coff ee credentials. The Ritazza brand proposition is woven into all elements of the brand – store design, visual merchandising and all customer touch points – and the brand has been developed in a range of diff erent- sized formats, from kiosks to dine-in café


96 | BusinessFranchise.com | June 2018


You could be putting on the Ritazza with a franchising brand superstar INVESTMENT LEVEL: PRICE ON APPLICATION


environments. Head offi ce works hand in hand with you to develop the right concept, appropriate to the space available. Ritazza off ers a business model that has excellent return on investment, and is looking for experienced food and retail operators to enter into an area development franchise agreement. The franchise team will work with you to establish a pipeline of units across your chosen geography.


Franchise opportunities Working with a brand that has stores across the globe, you will have access to a team of highly trained people who will help and support you every step of the way. Full store training will take place in a Ritazza store and online training and support can be accessed via the head offi ce portal to make sure you are kept informed and up to date.


Ritazza is owned by SSP (Select Service Partner) with operations in over 30 nations and offi ces in 19 countries. You may not have heard of SSP but there’s a good chance you’ve been to one of its units – such as Upper Crust or Millie’s Cookies – in a railway station, airport or shopping mall. SSP has over 2,500 outlets and an international portfolio of over 450 international, national and local brands and concepts.


Ritazza Food retail


www.caff eritazza.com


Franchise.enquiries@ssp-intl.com 020 3752 8638


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