Franchise Focus Tasty offering
Broccoli Pizza & Pasta, the restaurant franchise hit in the Middle East, has plans for UK expansion
INVESTMENT LEVEL: FROM £120,000 L
et’s start with the name: ‘Broccoli’. Broccoli Pizza & Pasta’s name refl ects its mission: to deliver fresh, nutritious and utterly delicious food to anyone
who may be craving fresh Italian cuisine. Broccoli knows that everyone has diff erent lifestyles and diff erent tastes, so they’ve made sure their menu can cater for all by off ering a selection of personalised dishes, including mouth-watering pizzas, pasta, salads and even breakfast!
Expansion Broccoli Pizza & Pasta began in Dubai, opening its fi rst restaurant in December 2011. After becoming an instant hit with the multicultural demographics of the UAE, the fi rst growth phase commenced in 2014, and by late 2017, 99 restaurants were operating in fi ve countries. In January 2018, Broccoli opened the doors to its 100th store, and there are currently 102
restaurants across the globe, with exciting plans for expansion over the next few years. With an ambitious and structured growth projection, Broccoli plans to open 25 stores in the UK and 120 globally this year alone. A recent survey awarded Broccoli a place in the top 100 UK franchises, and top 10 in the restaurant opportunity category.
How does it work? Broccoli off ers a full-service restaurant, takeaway, and delivery ensuring that it can cater to every lifestyle. Its restaurants are designed to be theatrical and open plan, so it creates a positive consumer-provider interaction, improving trust and customer loyalty. The customer can choose and fully personalise their meal to meet their dietary and nutritional needs. With all meats being certifi ed by the Halal Monitoring Committee, this allows Broccoli to cater for a wide demographic.
The franchise opportunity Broccoli off ers a comprehensive franchising programme and the entire process is supported by experienced head offi ce staff , with expert help at constant hand. If this sounds like something you would be interested in and you think you share Broccoli’s values then get in touch. It is a family at Broccoli and it can’t wait to welcome you on the journey!
Broccoli Pizza & Pasta Restaurant
www.broccolifranchise.com CharlieM@broccoli.ae 020 7240 9696
June 2018 |
BusinessFranchise.com | 77
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