REAL STORIES
Complete Entertainment eXchange (CeX) takes the buy-and-sell concept and updates it by trading mobile phones, games, electronics, computers, movies and TV shows directly with the public
JONNY BARROW Feltham
What was your previous occupation and why did you leave? I previously worked in the food retail sector, specifi cally fast food, which, at times, was extremely challenging, demanding and non-stop. Due to this, and the nature of the sector itself, I decided to look into doing something diff erent but still related to retail.
Why did you decide to look into franchising?
Franchising, generally speaking, off ers a less risky investment opportunity where expansion is a realistic goal through support from the franchisor and by following a proven model. Having worked in a franchise before, I knew what to expect and how to apply myself in order for it to grow organically. My weaknesses were in marketing (despite studying it!), but a large franchise like CeX provides a lot of guidance alongside its own focused central marketing campaigns.
What were your criteria for a franchise? To start with, I was looking for a franchise in the retail sector, having had years of experience in food retail. I worked for a large brand where I learnt a great deal about customer service, and so it seemed fi tting to continue in a customer-facing franchise, as opposed to taking a step back.
Where did you fi nd out about the CeX franchise? I fi rst learnt about the CeX franchise opportunity through a family friend, who had joined the brand as a franchisee some years earlier. He talked very highly
June 2018 |
BusinessFranchise.com | 17
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