Spotlight Franchise B
roccoli Pizza & Pasta is an Italian-style quick-service restaurant specialising in pizza, pasta, salad, soup and lasagne, giving customers the
option to customise their own meal. This year will see major growth for the brand, which has pinpointed a number of towns and cities that would suit a Broccoli Pizza & Pasta. Currently, there are outlets in India, the Philippines, and throughout the Middle East, where the brand launched in 2012. With a target of 300 sites open globally by the end of 2018, the teams are ready to aid this exciting expansion with the right franchisees. Being a franchise that’s fresh to the UK market, and running in compliancy with the British Franchise Association, the company is seeing high levels of interest from potential franchisees due to its unique concept, freshly prepared food and its certification from the Halal Monitoring Committee. The UK market has so much opportunity, given its proliferation of university towns and high-density residential populations with commercial sectors. Broccoli Pizza & Pasta has restaurants in Cambridge, Glasgow, Central London, Manchester and Swindon, and more than 35 stores are planned to open in the UK by the end of 2018. In support of its expansion ambitions, the head office team will be on hand to assist franchisees with finding premises, wherever their location. Broccoli Pizza & Pasta is an exciting company to be a part of because it offers a dynamic franchise formula for success, based on embracing and nurturing the three key ‘Service Cs’: concept, customers and care. The Broccoli core focus is simple: great products, exceptional customer service and unparalleled employee care. All of Broccoli Pizza & Pasta’s day- to-day operations around the world are carried out with an emphasis on precise preparation, close attention to product and service details, and the provision of consistently high-quality food.
“The Broccoli Pizza & Pasta core focus is simple: great products and exceptional customer service and employee care”
One way of reassuring customers, and putting them at the centre of their dining experience, is to hold food preparation in public view. It’s a strategy Broccoli Pizza & Pasta embraces wholeheartedly, hence its in-store kitchen concept is strategically positioned with a theatre-style layout. This provides transparency, thus increasing customer confidence in the food quality and management. With Broccoli there’s nothing to hide, only greatness to show, and success to share.
The overall costings for your franchise site will be dependent on a number of key factors, including size and layout, and previous usage. The operations teams will make minimising your investment outlay a priority, while maintaining a high level of finish and operation. A typical store costs from £120,000, but with the option to receive financial assistance; Broccoli Pizza & Pasta ensures each and every project works within your budget and the design and operations team will be on hand to assist and guide you. Broccoli Pizza & Pasta has researched
the UK’s quick-service restaurant and food industries thoroughly. The market is buoyant and competition is healthy but being able to offer fresh and healthy Italian cuisine means that Broccoli is seeing its repeat customers increasing on a daily basis. Broccoli Pizza & Pasta looks forward to helping you with this exciting franchise opportunity. For more information get in touch with the team via the contact details below.
CharlieM@broccoli.ae
June 2018 |
BusinessFranchise.com | 61
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