Spotlight Franchise Barbara Schuh
Introducing… H
…Home Care Assistance – the care franchise coming to the UK
ome Care Assistance provides non-medical short- and long-term care for older adults using a specialised approach to homecare, innovative
spirit, unique company culture and expert team – all of which have helped elevate the standard of care for ageing adults. A US-based franchise, Home Care Assistance is now launching in the UK. Vice-president Barbara Schuh describes the company’s mission to provide high-quality care.
Tell us a little about the company In 2002, the founders of Home Care Assistance were inspired to start their own company when they discovered the options for hiring care for their own ageing parents were not suitable. Most care companies focused on building relationships with hospitals instead of the families of their clients. Our founders saw a gap in the market for care that focused on the needs of the consumer – usually adult children searching for the right professional care for their ageing parents and loved ones. In 2005, we began franchising with the goal to deliver our revolutionary homecare services to more customers in territories throughout the world. Each franchisee receives the resources, training and support they need. To date, we’ve added over 140 locations around the world with a mission to ‘Change the Way the World Ages’ and provide high-calibre in-home services globally. At Home Care Assistance, we believe in extending healthy years and work with our clients to help them achieve health and meaningfulness in longevity.
Where are you seeking to franchise? We are seeking a master franchise owner in the UK who is well qualified, passionate about the success and care of others, and
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BusinessFranchise.com | June 2018 who can further develop our global brand.
Who are you looking for? Home Care Assistance franchisees are success-minded, goal-oriented individuals with strong communications skills and who are comfortable in leadership roles. They have a passion for making a difference in their community and relate especially to the elderly and the challenges they and their families are faced with when the need for in-home care arises.
Who is your ideal partner? Someone that shares our passion for ‘Changing the Way the World Ages’. The ideal candidate will have £1.5million in liquid assets as well as business management skills, healthcare sales skills, valuable experience in the domiciliary care industry or in another similar franchise system, and the ability to develop Home Care Assistance businesses in the timeline set forth in the development schedule attached to the master franchise agreement.
What training and support do you provide initially, and ongoing? Home Care Assistance is proud of the support we provide our franchisees. This same level of support would be provided to our master franchisee. A dedicated member of the Home Care Assistance support team will provide the guidance and support with operations, marketing, staffing and financial right from the start and ongoing. This support will be provided via phone/video chat as well as in-person support onsite.
How does Home Care Assistance differentiate? There are hundreds of companies in the homecare space, but none approach it the way we do. Our trademarked Balanced
Care Method is a holistic programme that promotes healthy diet, physical exercise, mental stimulation, socialisation and sense of purpose. Our – also exclusive and trademarked – Cognitive Therapeutics Method is an activities-based programme designed to promote brain health and improve quality of life through cognitively stimulating activities.
How have you been recognised for excellence in your home territory? We have been awarded or otherwise recognised by the following: • 2008-09, 2011-18 FBR50 Award • 2013-2017 Best of Home Care Endorsed National Provider • 2013-2017 Best of Home Care Leader in Excellence Award • 2010-2018 Entrepreneur’s Franchise 500 Award
• Inc. 5000 Fastest Growing Company • Better Business Bureau A+ Rating
Success story testimonial “I saw an advertisement for Home Care Assistance and two months later I bought the franchise. Now I am a multi-million- dollar-club Home Care Assistance franchise owner. “Over the past three years, my business has helped Cincinnati seniors live happier, healthier lives at home, and provided family members with peace of mind. As well as hundreds of jobs for the local community, I have also created a great future for me and my family! I am so excited about all that Home Care Assistance has to offer, and the demand for senior care is so high that I just secured my second territory.” Will Reid, owner of Cincinnati, Ohio, Home Care Assistance.
tsteenholdt@homecareassistance.com
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