Franchise Focus Sweet smell of success
Calling cookie lovers – Millie’s Cookies needs you INVESTMENT LEVEL: PRICE ON APPLICATION
M
illie’s Cookies opened its fi rst store in 1985 and since then has been baking fresh cookies every day.
The fresh, ‘just-out-of-the-oven’ smell, along with the chewy, soft-in-the-middle, crunchy-on-the-outside bite is what makes Millie’s Cookies still the most heartwarming generous treat to this day. To pick you up when you are out and about, or to take away and indulge in the comfort of the home, Millie’s Cookies are a great choice. Today in Millie’s kitchen, there is always something baking, something being made with the Millie’s know-how, in a warm, welcoming atmosphere and served with Millie’s individuality and big heart. Millie’s – named after the creator’s grandmother – is the most well-known cookie brand in the UK, with over 30 years’ experience delivering much-loved treats to cookie monsters up and down the country.
Products The Millie’s Cookies product range divides into 12 natural-fl avoured cookies, giant cookies, cookie pops, cookie muffi ns, gifting, speciality products, hot drinks and frappés, and the legendary Millie’s Cookies Shakes. All products are baked fresh throughout the day in store. Once tasted, never forgotten.
Giant cookies Millie’s giant cookies are a real unique selling point, with very few ‘sweet’ brands currently off ering a bespoke product that’s personalised to customers’ needs. A constant innovator, Millie’s Cookies launched its hyper-personalised giant cookies, made with edible ink and paper, meaning customers can have a memory or picture printed onto a giant cookie – taking bespoke products to a whole new level!
Once tasted, never forgotten Millie’s Cookies continues to experience growth after all these years of operation and, according to a recent report, this market is set to grow by six per cent over the next three years. The operational platforms have been developed to deliver an exceptional product and high profi t margins, and are easily replicable; they are also versatile enough to be implemented in various store formats. The Millie’s Cookies franchise
infrastructure has been built to enable the right partners to continue the brand’s success with operational ease. Millie’s is part of a global blue-chip organisation with high levels of expertise in a number of diff erent fi elds, and franchisees can expect to receive direct store support within the following areas: • Staff training • Operations • Marketing • Store construction • New product development • Customer relationship management • Supply chain
The successful Millie’s Cookies business model delivers excellent return on investment. The brand is currently looking for an experienced food and retail operator to enter into an area development franchise agreement and will work with you to establish multiple units across your chosen geography.
Franchise opportunities With stores across the globe, you will have
access to a team of highly trained people to help and support you every step of the way. Full store training will take place in a Millie’s Cookies unit, online training and support can be accessed via a head offi ce portal to make sure you are kept informed and up to date on all product and brand development. Millie’s Cookies is owned by SSP (Select Service Partner) operating in over 30 nations, with offi ces in 19 countries. SSP has over 2,500 outlets and an international portfolio of over 450 international, national and local brands and concepts. You may never have heard of SSP but there’s a very good chance you’ve been to one of its units – such as Upper Crust or Ritazza – while in a railway station or airport.
Millie’s Cookies Food retail
www.milliescookies.com Franchise.enquiries@ssp-intl.com 020 3752 8638
June 2018 |
BusinessFranchise.com | 79
*Investment consists of £12,000 franchise fee, six per cent royalty, plus build costs variable
Investment:£POA
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