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MANAGEMENT FRANCHISING


Gary Mullins has been a franchise partner with ActionCOACH for 11 years and in that time has built a business that gives him a better work-life balance – and a future for his family.


ACTIONCOACH


What did you do before franchising and what prompted you to make the change?


I worked in engineering production management for over 20 years, latterly growing one marine engineering company fourfold, entering it into the FTSE 250. I spent all those years working all over the world but never getting to really enjoy those places. So, I decided to look for something that would give me a better work-life balance.


How did you discover ActionCOACH? I was approached by ActionCOACH who had seen my CV online. At this point, I had very little understanding of what business coaching entailed. ActionCOACH’s global conference in early 2007 was in Dublin and the UK master licensee offered to fly me out to experience the community, meet the global founder, Brad Sugars, and speak to other franchise partners. I came back with so much information, it fast-tracked my due diligence and six weeks later I went to the initial training in Las Vegas.


How did you find the initial training and support?


My 10 days of training was life changing. Not only did I learn their systemised approach to business coaching and the technical knowledge of this new profession but I also went through a huge personal transition. I was clear on what I wanted to achieve as a business, a coach, and how I could make a difference to people’s lives.


How was trading in the beginning? Some people choose to coach to the hours they wish to work, whilst other franchise partners want to build a larger business. I


had left corporate life to get a better work balance but I also needed the business to support me in retirement and that meant building it to a size where it would generate an income once I was no longer working. I started as I meant to go on and brought in a PA and bookkeeper so I could focus on sales and coaching.


And how is business so far? Once I established myself as one of the top five coaches in the UK, I focused on bringing in employed coaches to build my firm. My son, Steve, joined me as a business development manager and it was at this point he decided to become a coach. He had learned a lot about the business and attended many of the ActionCOACH conferences and professional development events with me, so this was a natural progression. Steve and I have now grown the business to 30 one-to-one clients, running group sessions including ProfitCLUB and the 90-day planning workshop ActionCLUB. Through the partnerships that the UK support team develop, we have also become licensed to deliver the leading employee engagement programme Engage & Grow, a monthly online training programme called Luv4 Marketing, and the business planning programme ProfitPlus.


How has life changed since you launched your franchise?


I’ve been married to Kathy for 38 years and, during that time, I’ve travelled to over 50 countries for work. Now we’d like to visit some of those places together. Family is really important to me. My three sons are getting to where they want to be career-


wise and, with two of them married, Kathy and I want the free time to enjoy with them as our family develops.


What are the benefits of operating a management franchise?


My initial aim was to build a business that would support me in my retirement but it has become much more than that. Once you earn enough to support a good life for you and your family, your goals need to become wider. As well as making a difference to the lives of the business owners we coach and their employees, we now coach several charity organisations and work with our local Round Table to help our community.


Our five-year horizon is to build a £4million-plus business with eight employed coaches but our ultimate goal is to grow to a £10million turnover. Steve is passionate about giving back and reaching that level of income means we can make a real difference.


What advice would you give to a franchisee who wants to operate a management franchise?


ActionCOACH is world-class in terms of support, the structure and amount of help is immense and your level of success is down to your focus. My advice is to be clear about what you want to get out of your business, what are your personal needs and goals? There are several routes in which you can develop your ActionCOACH business, so plan your journey with your future in mind. This franchise is a fantastic return on investment but, like any business or franchise opportunity, you must be willing to put the work in.


June 2018 | BusinessFranchise.com | 69


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