Investment:£POA
*Investment £18,000 franchise fee, six per cent royalty, plus build costs variable
Franchise Focus A cut above
You could be a (bread)winner with international franchise brand Upper Crust
INVESTMENT LEVEL: PRICE ON APPLICATION
What makes Upper Crust special? Upper Crust: the name says a lot. It’s something the brand has to live up to every day. The competition is stronger than ever, so it needs to stay ‘a cut above’ by constantly innovating to make its products, service and stores even better. Off ering tasty and authentic food on the go, there are nearly 100 Upper Crust units in 16 countries: Australia, Austria, Canada, Cyprus, Egypt, Finland, Germany, Hungary, Norway, Saudi Arabia, Spain, Sweden, Switzerland, the UK and the US. Since the fi rst store opened over 30 years ago, Upper Crust has been honing its recipes for producing the perfect baguettes, made to a traditional family recipe and with no preservatives, fat or sugar. Keeping up with food trends is very important in the business and this can be seen with its limited-time off er with celebrity chef James Martin and partnership with Heinz.
How can it help? Upper Crust off ers direct store support within the following areas: • Brand operations manuals • Team member training • Store construction and layout guidelines
• Annual marketing calendar • Ongoing programme of new product development
Marketing support Upper Crust’s marketing plan is based on seasonality and is punctuated with special events linked to the main highlights of the calendar year. Three seasonal, premium-fl avour products are launched throughout the year to ensure that the brand remains on trend. The Upper Crust proposition is woven into all elements of the brand: the design of the stores, the visual merchandising and all customer touch points.
The customers Upper Crust’s prominent store locations and extensive range give the brand broad appeal across all customers, with something to appeal to everyone.
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Flexibility
The Upper Crust brand has been developed in a range of diff erent size formats, from kiosks through to dine- in café environments. The team works hand in hand with you to develop the right concept for the space available. Upper Crust also off ers the same
fl exibility when it comes to product development, working with you to understand your needs based on customer and cultural requirements and local ingredient availability. Startup costs are low in comparison to other franchise investments; these will vary dependent on factors such as rent, unit size and location.
Who is Upper Crust looking for? Upper Crust’s successful business model delivers an excellent return on investment. It is looking for experienced food and retail operators to enter into an area development franchise agreement. Upper Crust will work with you to establish a pipeline of units across your chosen location.
Global franchise opportunities With stores across the globe, franchisees will have access to a team of highly trained people who will help and support you every step of the way. Full store training will take
place in one of the Upper Crust stores, and the online training and support system can be accessed via the head offi ce portal to make sure you are kept informed. Upper Crust is owned by SSP Group (Select Service Partner), which operates in over 30 nations and has offi ces in 19 countries. You may not have heard of SSP, but you’ve probably visited one of their units, such as Ritazza or Millie’s Cookies, in a railway station, airport or shopping mall. SSP has over 2,500 outlets and a portfolio of over 450 international, national and local brands and concepts.
Upper Crust Bakery
www.uppercrust-baguettes.com Franchise.Enquiries@ssp-intl.com 020 3752 8638
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