INTERVIEW


TAKING OVER THE HIGH STREET


Select Service Partner (SSP) is involved with over 400 brands, and you’ve almost certainly eaten in one of them. Head of franchising Kerry Bhella reveals the expansion plans of Millie’s Cookies, Ritazza and Upper Crust


W 64 | BusinessFranchise.com | June 2018


hile you may not have heard of parent company SSP (Select Service Partner) it’s highly likely that you’ve seen – or sampled the wares of – one of its well-known household names: Upper Crust, Ritazza and Millie’s Cookies. The former two brands are most recognised from their widespread presence in railway stations and airports and the latter from concessions in shopping centres or outlets in high streets.


SSP is now franchising these brands throughout the country, with Upper


Crust and Ritazza pushing beyond their traditional settings of travel hubs. As a partner in franchising, SSP brings multiple strengths, not least of which is head of franchising Kerry Bhella, who joined SSP after franchise roles with, among others, Burger King and the British Franchise Association. So Kerry knows a thing or two about ethical franchising and understands exactly what makes a franchise brand a success.


SSP has over 50 years of experience in food and retail sector, centred largely on travel hubs, and has over 400 brands in


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