Franchise Focus
Strength to strength A
Work out your entrepreneurial muscles with an easyGym franchise INVESTMENT LEVEL: £200,000
ready and road-tested business model for ambitious entrepreneurs keen to be part of a major global force in the fi tness arena is now available
with an easyGym franchise. What’s more, it’s anticipated to return a payback within just three years.
Imagine the opportunity to ‘work out’ with the easy brand – a name that off ers around 98 per cent consumer recognition in the UK and over 90 per cent across Europe. Picture getting an inside track on how to run a successful fi tness business from one of the most recognisable and fastest-growing consumer brands in the world. easyGym’s fi rst franchisee was Paul
Lorimer-Wing, co-founder and CEO of the business. Having road tested the model, the qualifi ed accountant and entrepreneur is now eager to expand further and help others keen to replicate his stunning business success. An avid gym-goer, he felt inspired to set up a new kind of fi tness club that stripped out the unnecessary details and off ered a better training experience than you would get from traditional, mainstream gyms – all for a fraction of the price. With a proven track record of generating
returns for investors and making cross- border ventures a success, Paul’s previous role at a private equity real estate fund saw him oversee a portfolio of retail assets worth more than £500million. So much was his success that easyGym’s fi rst site in London opened its doors with more than 5,000 members in 2011. Paul says: “easyGym is off ering a radical new franchise model. It is set up for success – with fewer strings and less upfront investment needed, but more automation, more innovation and more support, so you feel empowered to do more as you embark on your exciting franchising journey.”
The model has been designed to slash
staff costs, from an industry average of 50 per cent of annual turnover to just 15 per cent. The fl exible, no-contract, all-online monthly payment membership model off ers daily cash infl ows and will appeal to those who currently run retail or restaurant businesses or for those who are looking to diversify across industries.
The easyGym management team will provide customised guidance and regular
Ian Hadley
reviews to ensure the highest quality of standard is maintained. This will include easyGym’s franchise operating manual, which will detail how to set up and operate a successful franchise covering: • Finding the right property • Negotiating the best deals and contracts with banks and landlords • Optimising design and layout • Accessing brand-buying power • Managing a lean and effi cient operating model
• Fitness class scheduling
Heading up the easyGym franchise off er is global development director Karl Dietrich, formerly the UK and Ireland’s franchise head at a world-leading gym franchise. Karl brings with him a wealth of experience gained from working in the fi tness and leisure business for almost 30 years. It was the potential to shape a new franchise proposition from a world-class brand with the proven product of easyGym that prompted Karl to join the highly experienced easyGym management team. He says: “I’ve been in the leisure and gym and franchise industries a long time and know that the easyGym model is ripping up the rulebook of the fi tness industry. It’s making more possible and
putting the focus on passionate franchisees keen to look after their customers and create an environment that is clean and member friendly. Speak to us, we would love to set you on your way and take every step with you.”
The easyGym estate ranges from 14,000 to 27,000 sq ft and therefore the brand holds a breadth of knowledge across diff erent sizes. This allows easyGym to work with franchisees’ budgets to fi nd locations of the right size. Viable investment levels mean anyone with over £200,000 plus bank funding can open a great-sized gym. With easyGym aiming to recruit domestically and globally, and the fi rst 10 franchisees already engaged, things are moving quickly. Following 1,000 expressions of interest in recent months from those keen to take control of their fi nancial future, it’s much simpler than you think with easyGym.
easyGym Health and fi tness
www.easygym.co.uk/franchise franchise@easygym.co.uk
April 2018 |
BusinessFranchise.com | 73
Investment:£100k+
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