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Show Guide


Global and national franchise brands offer path to success


The British & International Franchise Exhibition will showcase a world of franchise opportunities and expert advice at Olympia London on 9 & 10 March


A


mbitious entrepreneurs aiming to own their first business or expand their existing operations will find franchise opportunities to


suit all aspirations and interests at this comprehensive event. Among the exhibitors are global names such as McDonald’s, Home Care Assistance and Broccoli Pizza & Pasta, and home-grown brands including Auditel, Dream Doors and EweMove. Home- and van-based options, as well as those that require premises, allow visitors to explore the franchises that best match their goals. The British & International Franchise Exhibition has the exclusive claim of being the only franchise event in London held in partnership with the British Franchise Association (bfa). This relationship provides visitors with the valuable reassurance that every exhibitor present has been assessed by the bfa as operating a viable business format franchise.


38 | BusinessFranchise.com | April 2018


Pip Wilkins, CEO of the bfa, comments: “The UK economy is one where small businesses can thrive, with massive opportunities for enterprising businesspeople from all walks of life to become new franchisees.


“Ethical, business format franchising plays a major role in developing this potential, and the bfa is proud to work with The Franchise Exhibitions in creating a platform for budding entrepreneurs to explore this route to business ownership with greater confidence.” Esquires Coffee is a regular exhibitor at the event, and Peter Wudy, the brand’s director of international franchise development, says: “There are many factors to take into consideration when assessing if a franchise is the right one for you, including whether the culture and ethos of the franchise is in keeping with your own.


“The British & International Franchise Exhibition provides the perfect opportunity


to establish this through face-to-face interaction and relationship-building.” The fitness industry is booming worldwide, and fast-growing boutique gym operator Fitness Space is the sponsor of this year’s event. Tim Benjamin, owner of Fitness Space – and a former Olympic athlete – looks forward to further pursuing his company’s expansion at the event. He comments: “The Franchise Exhibitions have always provided the perfect platform for Fitness Space to connect with new franchise partners and we look forward to once again meeting new franchise owners of the future.” Visitors with their sights set on the


rewards offered by investing in a franchise with the restaurant giant McDonald’s will benefit from a series of Franchisee Recruitment Insight Sessions. These presentations will reveal what it’s like to be part of the McDonald’s family, and senior-level representatives will be present for one-to-one discussion


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