Investment: £10k-£20k
Franchise Focus
Take it easy T
he team at easyGroup, founders of groundbreaking airline easyJet, bring you their new venture – easyCoff ee. easyJet took on the big airlines with its
high-value, low-cost proposition, and now easyCoff ee is doing the same to the high- street coff ee market, off ering a great-quality coff ee experience for less cost. The brand has been warmly embraced; easyCoff ee is one of the fastest-growing high-street coff ee shop chains in the retail sector. Its compelling off er means that habitual coff ee drinkers can save hundreds of pounds a year when enjoying easyCoff ee Fairtrade drinks from coff ee shops, kiosks and hot drink machines. The UK coff eeshop market is dynamic and rapidly growing – we now drink over 17 million cups of coff ee a day and consumers spend £8.9billion each year. The branded coff ee market is projected to grow six per cent by 2021. After extensive trials, easyCoff ee has developed a fl exible franchise off ering that enables operators to own and run their own easyCoff ee business. On off er now is an area development opportunity (to develop a chain of full service coff ee shops requiring approximately £200,000 investment per unit) and a single easyCoff eeToGO hot drinks machine (available for just £12,000).
“Site owners are given full user training, specialist installation and a nationwide support service and much more”
easyCoff ee is currently seeking 10 experienced and well-fi nanced entrepreneurs keen to secure area development territories and build their own multi-unit network of between 10 and 40 shops. As an easyCoff ee franchise owner you’ll be part of a brand that focuses on delivering great value and great service. easyCoff ee provides a bespoke solution for every franchise owner’s needs, including
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BusinessFranchise.com | April 2018
Part of an iconic brand, an easyCoffee franchise is a no-brainer INVESTMENT LEVEL: FROM £12,000
site selection, procurement, shop fi t out, recruitment and ongoing marketing support. easyCoff ee shops target traditional
high-street locations, shopping centres, travel hubs and out-of-town retail parks. The experienced property team can help acquire sites and negotiate leases and will ensure each shop is designed to suit the modern-day coff ee drinker, with communal tables for groups, smaller tables for dates and business meetings, comfy booth seating, kids’ play area, USB ports for charging devices, daily newspapers and relaxing background music. A loyalty programme provides invaluable customer data and encourages repeat visits. There are cross-promotional benefi ts with easyJet and other easy brands. easyCoff ee’s buying power secures the best price on equipment and products. The easyCoff eeToGO franchise is available from just £12,000. These self-serve hot drink machines provide a perfect way to off er Fairtrade bean-to-cup easyCoff ee at value prices. This fi rst issue is limited to just 150 machines and is now available to select franchisees on a fi rst-come, fi rst-served basis. Ideal for unmanned spaces with a limited footprint, they help turn even the smallest of areas into a profi t generator. easyCoff ee machines work in a variety of high-footfall locations, can take
all forms of payment, and drink sales and performance are tracked in real time via advanced telemetry. Site owners are given full user training, specialist installation and a nationwide support service. easyCoff ee off ers a dedicated customer service team to provide regular cleaning, coin collection visits and brand support, including supply point of sale materials, designed to help increase footfall and encourage extra coff ee sales. The more drinks sold, the more profi t made. Create a regular new income stream and add thousands to your income for minimal eff ort. easyCoff ee CEO Nathan Lowry says: “The easy brand is one of the most recognisable and trailblazing iconic brands in the world. In today’s uncertain economic climate, customers are looking for great value, great quality and great service. easyCoff ee can off er that certainty, with our great products and delivering a premium brand experience that appeals to coff ee drinkers. Come and join the orange revolution!”
easyCoffee Café/vending
www.easy.coff ee
franchise@easy.coff ee 0333 433 0311
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