Special Feature
Regus
Europe and the US, but everywhere from the Caribbean right through to Central Asia and the Pacific Islands, with franchise opportunities currently available in more than 150 countries.
Andrzej Mrozek-Folkierski
Andrzej works in the global development team at Regus, a workspace provider franchise.
Tell us a little about Regus. Regus is leading the workspace revolution. Our company helps 2.5 million people worldwide to work more productively by providing a choice of professional, inspiring and collaborative workspaces, communities and services. Our customers are individuals, small and medium-sized businesses, and large companies across many different industries. We also partner with real estate companies to help them tap into the increasing success of the workspace industry. We have been helping people to work more productively for almost 30 years. In total, we have over 3,100 workspaces in over 110 countries and 1,000 cities worldwide.
Where are you seeking to franchise? There is a structural shift in the way people work and employees want more flexibility; as a result, we are experiencing unprecedented growth across the serviced office sector. Regus is looking for franchisees to grow with us as we continue to extend our global network of Regus locations and develop national networks. Regus franchisees will be able to be part of this journey as we continue to facilitate business and grow business communities within cities but also in secondary and tertiary cities and towns. We are looking for franchisees all over the world, not just in our core markets in
What will a typical day for a franchisee be like? The role of the franchisee is simple: allow the business community in your territory to grow by providing a convenient workspace in which your customers can do the best work of their lives. We’re looking for franchisees who want to proudly show prospective customers their Regus location. We’re dedicated to making life for our customers simpler so they can focus on their core business – a happy customer is a customer who will keep coming back, so franchisees will be encouraged to maintain relationships with each of their customers. Day to day, franchisees ensure their Regus location is run professionally and kept to the standards that our customers expect when they work out of any one of our 3,100 locations globally. One day, they might be checking that cleaning has been done and there is sufficient coffee and paper in the machine, and another they’ll be taking calls for customers through the virtual office product and greeting guests as they come in to use the meeting rooms.
What training and support do you provide initially and ongoing (for both franchisees and master licensees)? We provide a comprehensive support programme, which starts immediately once the franchise agreement is signed. We start by plotting a timeline through to your first location opening date so you are ready when the doors finally open. We support you with project management, tendering, and the process of setting up a Regus location. In parallel, we run a thorough training programme for the franchisee and their centre team. The franchisee’s training is more high level and will focus on performance management, troubleshooting and sales, but they will also complete the centre team training, which covers the use of our systems, the sales journey and how a Regus location should be maintained. Training is completed through our online training academy, FUSE, as well as onsite
practical training. Access to FUSE is available at all times for refresher training, and regular performance management reviews with our senior team help identify when further practical training is required on key focus areas.
What are the benefits of investing in and operating a franchise with Regus? By joining the Regus franchise network, our franchisees are able to leverage an established brand with strong customer loyalty. As a market leader with almost 30 years of operational experience and know- how, franchisees are able to benefit from our proprietary back-office systems, which will help in everything from staff training and enquiry handling right through to billing and customer relationship management. Our global franchise support team will ensure you are able to run your business efficiently, benefiting from access to our best practice methods and processes. You’ll be able to benefit from our contemporary design standards, space planning efficiency, pricing and an unrivalled sales and marketing platform to help drive sales in your Regus location. As with many other franchises, why take additional risk to try and reinvent the wheel when there is a proven model ready to implement?
What are you looking for in a potential Regus franchisee? We are seeking partners who: • Understand how to operate and grow branded operations
• Have the financial and organisational capabilities to open multiple Regus locations
• Can move quickly and decisively to secure deals
• Have experience in a fast-paced sales and customer service-oriented business
• Are hungry and ambitious and want to make the most from the growing serviced office sector
What else should we know about the Regus franchise opportunity? We’ve opened the equivalent of one location a day for the past three years – yet there is still huge white space available for franchisees to grow! Get in touch if you see yourself as a Regus franchisee.
April 2018 |
BusinessFranchise.com | 67
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