05 Innovation


Thinking outside the laundry box


A partnership born during Covid has evolved into an innovative, hands-on approach to commercial laundry equipment. Herman Harsevoort of Laundry Total and Gabriele Giotto of Grandimpianti I.L.E. explain their vision to Chris Evans


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Grandimpianti I.L.E.’s new machines help Laundry Total to clean laundry efficiently, says Herman Harsevoort, managing director (above)


82 Aliworld


tubborn stains are an occupational hazard for commercial


laundries. “We had a chemicals company customer recently that had emulsion adhesive spills on their overalls. Tey were proving difficult to get out,” says Ronald van Velzen, owner of Velzen Textiel in Bolsward, Te Netherlands, which provides commercial laundry services to a range of businesses. “Laundry Total stepped in, creating a tailored program with specific


chemicals and a longer water cycle. It worked perfectly.” Tis is the kind of dedicated


customer service that Dutch distributor Laundry Total provides. Tey began selling Grandimpianti I.L.E. washing machines and dryers to local companies during Covid. Although it was a challenging period for many businesses, it highlighted the benefits of the Italian brand’s remote- controlled appliances, which helped minimize the impact of restricted site access. Te partnership has gone from strength to strength ever since.


“Tey are doing a great job


of selling and distributing our machines to customers, and their aftercare is incredible,” enthuses Gabriele Giotto, sales and product manager at Grandimpianti I.L.E. “Tey take a scientific approach and are really focused on the running costs of the machines.” “We are all about ensuring clean


laundry in an efficient way,” says Herman Harsevoort, managing director of Laundry Total. “A lot of commercial laundry companies in Holland are old school and put everything on a high wash. But we explain to customers how


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