Success stories
space and are far more energy efficient than the competitor’s equipment they were using before,” says Gaurav Sharma, associate director strategic accounts at Welbilt India.
A winning recipe Kaushish explains how Lincoln® conveyor ovens came to be used in Chili’s throughout the world. “Chili’s had been using a competitor’s conveyor belt ovens (for pizzas), but we reached out to head office and told them we’ve tested the Lincoln ovens and the pizzas come out really nice. Plus, they have a better price and warranty, and we trust Welbilt. Now they’re approved globally,” he enthuses. FilterQuick® fryers from Frymaster® have also
been introduced to the Chili's restaurants. Working at the touch of a button, with sensors to control the recipes, they prioritize energy efficiency and ensure food is faithfully reproduced. “Tey also use an oil-filtration system to conserve and increase the shelf life of the oil, so this saves on costs. Tat really impressed Trimex,” says Sharma. Having automated machines also helps keep
staff training to a minimum. “With the previous fryers they had to keep training operators to use the equipment, but with our fryers the recipes are pre- fed. Tey simply press the button and the cooking starts,” says Sharma. Kaushish has been impressed with the quality
and performance of Welbilt’s products, which are built to last. “Tey are made of sturdy materials and don’t break down, unlike some competitors’ products that have had consistency issues. Tis means operational costs are low – and they also use the latest technology to help with energy efficiency,” he says, Welbilt’s proactive local support and after-service
has also been exceptional, he adds. “Trained technicians show us trials in their kitchens, teaching us about the products and what we can do with them.” “We have around 100 engineers through our
service partners spread out across India,” says Sharma, “even in the smaller, growing cities, who take care of the Welbilt equipment.” Parts and stock are always reasonably priced,
because Trimex have a global deal with Welbilt. Tey’re also readily available, because Welbilt supplies all the big players, such as McDonald’s and KFC. “Tey always hold the stock in their warehouses across India, so parts can be replaced quickly, unlike competitors who might only have a warehouse in one city,” says Kaushish. Trimex’s trust in Welbilt has grown so much that
they have even adopted equipment they weren’t originally required to use – such as Icematic ice
52 Aliworld
machines – because of their proven reliability. “Te financial pricing and breakdown they give
us as partners also plays a vital role,” says Kaushish. “Welbilt is very open, explaining the exact factory and importing costs, what the margins are, everything, so it’s all clear. No other competitors were as open with their numbers or as supportive. Tis helped us to make the decisions and do a lot of business with Welbilt.” With 24 Chili’s locations already operating in
India and Sri Lanka, Trimex Foods plans to open at least 10 more outlets this year, targeting 200 locations by 2030, ahead of going public. “Chili’s is at an all-time high in the U.S. at the
moment. Teir shares grew sixfold in the last 18 months. Tey’re going head to head with the leading QSR brand in the U.S. So we get a lot of data from them about what’s working in the U.S., and keep track of new products rolling out, and what equipment we need – even removing some if the menus are changing. Welbilt is a key part of those conversations,” says Kaushish. Meanwhile, the relationship between Trimex –
through its associate company Cogent Hospitality Ltd, which is supported by a team of more than 350 employees, a reliable vendor base and seamless logistical network – and Welbilt for the PAUL sites has also been going from strength to strength.
French fryers Since 2019, seven PAUL bakeries and cafes – which offer an authentic French casual dining experience – have been set up across India, with three more set to launch within the next fiscal year. Welbilt has already introduced Garland® griddles,
Frymaster oil-conserving fryers, Convotherm combi ovens, Merrychef® ovens (two per outlet) and Icematic machines at the PAUL sites. “Tey came to us because we were already
supplying the equipment at Chili’s,” says Sharma. “Initially, they opted for a compact fryer, anticipating modest sales of fried items. But India had a surprise in store – demand
We have around 100 engineers through our service partners spread out across India, even in the smaller cities Gaurav Sharma, Welbilt
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