We needed quality ovens that are easy to use, and provide consistent quality
Marc Raffa, Land&Monkeys L
and&Monkeys was launched in 2020 with a mission to create the best French bakery products with a vegan twist. “Te keywords to describe us are plant-based, classic and
delicious. Our motto is ‘Dream fair, eat fun’,” says head executive chef baker Marc Raffa. Appealing to a broad demographic, from
locals to tourists – and, of course, vegans – Land&Monkeys operates five company-owned bakeries and three franchises across Paris, Bordeaux, and Aix-en-Provence. Several more are slated to open this year. Te strategy is to strengthen the brand domestically before expanding abroad, all while maintaining a zero-carbon-impact mission. Te busy kitchen focuses on four different
product categories: bread, pastry, viennoiserie and snacking. Bread is made with 100% organic flour sourced within 200km of each store, while pastries are made using Yumgo, the company’s own plant-based “eggs”, created by founders Rodolphe and Yoshimi Landemaine. Viennoiserie, including croissants, pains
au chocolat and chaussons aux pommes, are baked with vegetable butter and animal-free milk. Te snacking menu, which accounts for 25% of total turnover, changes every three months based on seasonal ingredients. Bread, viennoiserie and brioche are all made on site, while pastries and cakes are assembled on site.
Animal-free challenges Using plant-based ingredients requires bakers to modify their approach: the dough is more liquid, making it harder to work with, and developing new recipes is a constant challenge. “We have to adapt and find the good ingredients to replace the animal ingredients, but it keeps our work interesting,” says Raffa, adding that it takes longer to perfect new
recipes as they can’t base them on anybody else’s recipes directly. “With time we get more used to the new recipes, and we become more efficient.” Before launching Land&Monkeys, co-
founder Rodolphe established the eponymous Maison Landemaine brand, with 22 locations across Paris, many supported by bakery equipment supplier Bongard. When it came time to outfit the vegan bakeries, they turned once again to their trusted partner. “We needed quality ovens that are easy
to use, and provide consistent quality for each franchisee, as well as lasting over time,” explains Raffa. “When we were opening the first three
bakeries for Land&Monkeys, we already knew Bongard equipment is good quality, reliable, durable and easy to repair,” he says, adding that on the few occasions they have needed a spare part, Bongard was very quick to respond through its local, exclusive dealer Panifour.
Land of opportunity Olivier Bosc, key account manager at Bongard, worked closely with Raffa to support the national rollout of Land&Monkeys. “We were able to provide them with comprehensive help, from project study to aftersales support,” he
says. Land&Monkeys plans to have all future bakeries and franchises replicate the existing ones, so every baker works with the same equipment, removing the need to adapt recipes. To support this consistency, Bongard has
proposed a complete range of equipment, from mixing to baking, that will deliver the same results – whether in a 20m2
or 80m2 space and
regardless of the location. “Te main challenge was to offer equipment with a high capacity, because of the large volumes sold every day, that produced the level of quality they require,” says Bosc. Bongard’s Orion Evo and Soleo Evo deck ovens met the challenge. Te latter is a modular model that fits into tight spaces, still performing at the level of a traditional deck oven. Land&Monkeys now plans to create a
dedicated laboratory for training and preparing bread and Viennese pastries. Bongard will accompany the team in this next phase, as it continues to develop plant-based alternatives to classic French bakery goods. ■
BRAND WATCH
1922 70% 140
Oscar Bongard founded his bakery company, Bongard, in 1922
At least one unit of Bongard equipment is installed in 70% of French bakeries
Bongard is present in more than 140 countries worldwide
bongard.fr Aliworld 49
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