04 Success stories


A new face


Established in 1989, Te Coffee Club is Australia’s largest home- grown café group. By staying in tune with market trends while honoring its heritage, it continues to grow. Its latest makeover with partner Moffat reflects a perfect blend of old and new, as Jim Banks reports


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ith operations spanning 13 countries and 400 stores, and serving more than 40 million customers, Te Coffee Club is a homegrown Australian success story.


Maintaining a leading market position is always a challenge, but the company’s refusal to rest on its laurels has ensured it remains attuned to customers’ changing needs. Te Coffee Club’s latest large-scale project


has focused on improving food quality, outcomes and costs, while reducing labor resources by 60%. At the same time, the business aims to reduce its reliance on pre-prepared items, enhance energy efficiency and optimize workflows during peak periods. “Te momentum in our category is currently


driven by independent cafés, but we have an opportunity to become an independent en masse,” says Christian Bright, design and construction manager at Te Coffee Club. “We have 400 stores worldwide, including 220 in Australia, so we have a


higher footprint, but we also have a long heritage, trust, familiarity, consistency, and quality. “Many landlords tell us they are more wary of


independents, as they drop out or are not growing,” he adds. “We, on the other hand, are always expanding, and we have a regular and loyal client base. Each franchisee is backed by a solid business.”


A new face for foodservice Te Coffee Club has traditionally followed a cook-and-serve café model, featuring a ready-to- eat display and hot breakfast offerings. Recently, however, that service model – along with the brand and store design – has undergone a major transformation. “We wanted to increase our customers’ expectations,” says Bright. “When our new CEO was appointed in 2023, we conducted deep customer research into brand positioning, brand identity, building customer loyalty, store experience, and product evolution. “We have gone back to our grassroots in the 1980s, with the nostalgia of a bright and colorful design, and we are developing the look, feel and


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