04 Success stories


Trimex Foods Pvt. Ltd. has brought Tex- Mex favorite Chili’s Grill & Bar to India, Sri Lanka and Bangladesh and French patisserie café PAUL to India. Existing supplier Welbilt was there to offer


West meets East


technical help, advice and exceptional after-service, reports Chris Evans


T 50 Aliworld


ex-Mex food chain Chili’s Grill & Bar and French bakery specialists PAUL are rapidly expanding across India, delighting the locals’ taste buds. Tis growth is driven by food franchise powerhouse Trimex Foods Pvt. Ltd., with essential


kitchen solutions from Welbilt®. Until 2010, there were very few Western food chains in India. “It’s mainly either you go to a five-star hotel or a local chain,” explains Vaibhav Kaushish, COO and director of Trimex Foods Pvt. Ltd. Despite introducing a menu unfamiliar to many


locals, including quesadillas, fajitas, burgers, wings and pastas, there were long queues outside when the first restaurant opened. “Initially it was mostly the elite, well-traveled locals (who make up about 2% of the population), but after a few years other local palates have grown and adapted to the food,” adds Kaushish.


Hot growth and smart kitchen solutions Under Trimex Foods, Chili’s has steadily grown while maintaining the same quality and consistency


as its U.S. counterparts. Achieving this in a time- and energy-efficient manner required the right kitchen equipment. Fortunately, Welbilt has been on hand to help


achieve this. As an approved supplier of kitchen equipment for Chili’s U.S. locations, Welbilt had extensive knowledge of the brand’s needs. With test kitchens and in-house chefs, Welbilt helped develop menus, experiment with equipment, and enhance operational efficiency. “We’ve been able to try out and develop the


menus but also experiment with equipment to test efficiency and see how the food comes out,” explains Kaushish. “A good example of this was their Convotherm®


combi ovens, which we were using to heat our meats (pork ribs, chicken breasts, etc.). Welbilt showed us they can also be used to bake the breads (burger buns, garlic breads, etc.), cook the rice and boil vegetables. So we didn’t need separate baking ovens or outside suppliers and rice cookers anymore. Tat saved us a lot of time and money at our sites.” Tey also took on the Convotherm mini ovens,


which are just 50.5 cm wide and use only seven kilowatts of power, “so [they] have saved on


Above: Vaibhav Kaushish of Trimex Foods Pvt. Ltd. Top right: PAUL, French patisserie elegance in Mumbai. Right:


Chili's store opening, Ahmedabad


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