means all BFC baristas can craft high-quality coffee with speed and precision, while its durability ensures consistent performance. “Tis machine plays a key role in maintaining our brand’s standard of offering great-tasting, affordable beverages while supporting the smooth operations of both corporate and franchise-owned stores,” stresses Magalona. “At Crem, we believe it’s all about
consistency, craftsmanship, and connection,” says Tommy Cheong, regional product sales manager for Crem in North and Southeast Asia. “From the very first shot, our machines are designed to deliver reliable performance, day in and day out. But beyond that, cafés stay with us because we’re not just a supplier, we’re a partner. We evolve with their needs, whether they’re expanding, refining their menu, or elevating the barista experience. Tat long-term relationship is built on trust, and trust is earned through years of standing side-by-side with our customers.” Professionals trust Crem because of
its deserved reputation for precision and durability. Its machines have been thoroughly and carefully designed with cutting-edge espresso technology to ensure they are not only beautiful to look at, but built to perform under pressure. “Baristas and business owners alike value that balance – intuitive interfaces, customizable settings, and consistently exceptional extraction,” adds Cheong. “In a competitive market, we help professionals stand out, serve faster, and deliver a memorable cup – every time.”
Making a match As strong as their relationship is today, it may never have come to life without the involvement of Allegro Beverage Corporation, whose premium products and solutions have supported BFC’s growth from the start. “When they recommended Crem, we trusted their expertise, knowing it would enhance our brand’s quality and efficiency,” says Magalona. “Together, BFC, Allegro, and Crem are ensuring our expansion is backed by reliable equipment, maintaining the consistency and excellence our customers expect across all branches.” “Crem provided a classic and straight- to-the-point type of espresso machine,”
we believe it’s all about consistency, craftsmanship, and connection
Tommy Cheong, Crem
says Yasmin Vasquez, president and CEO of Allegro. “Te sleek design shows class and is very eye-catching, but it’s not intimidating to use, performing how an honest-to-goodness espresso machine should.” Te EX line’s modular platform is perfect
for a rapidly growing chain of franchises, as customers can adapt configurations based on their space or workflow needs. It also brings operational advantages, as many components and spare parts are shared across the entire line, making service and maintenance easier and more cost-effective. Plus, the range of customization options – color combinations, wood finishes, and panel materials – means the machines not only perform beautifully, but also fit seamlessly into each café’s aesthetic.
Hard graft Crem’s machines also help franchisees deliver consistency in a country where water quality and power fluctuations can pose challenges. While Allegro encourages operators to invest in automatic voltage regulators to stabilize fluctuating voltage levels, it stands behind the Crem machines to cope with water hardness. With proper maintenance the machines can withstand the calcium build-up that would limit the performance of less robust machines. As BFC expands, growing its customer base
and deepening roots in the local coffee-growing community, the partnership with Allegro and Crem will become more important to the brand and the farmers it supports, allied by Crem’s robust and agile manufacturing supply chain in Asia. “Te partnership is built on trust, quality, and support,” says Magalona. “Crem provides reliable, high-performing equipment, while Allegro ensures high-quality products, technical assistance, and maintenance. For long-term success, we prioritize consistent product quality, responsive support, and a shared vision for growth.” ■
At Crem,
Crem’s machines help franchisees to deliver consistency
Crem’s EX3 is available in a wide range of options and extras. Scan here to explore its new configurator web tool:
BRAND WATCH 1985
Crem was born as Expobar in Spain in 1985. By 1993, the company operated as Crem Aparatos S.L. and was focused on building smart, high- performance machines
2008 2020
Crem International was formed through a 2008 merger with Swedish brand Coffee Queen. Spengler GmbH joined the group in 2015
The EX3 was launched in 2020 and has since won four international design awards. In 2022, Crem joined the Ali Group’s global coffee division
crem.coffee Aliworld 81
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